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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,385 個評分
1,067 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


951 - Digital Marketing Analytics in Theory 的 975 個評論(共 1,050 個)

創建者 Melinda K


Not nearly presented in as interesting as a way as the first class was. The instructor was very boring and few real world examples were given.

創建者 Evgeny B


The course is much too easy, to my mind. Some more practical exercises or more readings in fundamentals could be a nice addition.

創建者 Alejandra G


This course is missing case studies to relate all the theory he gives to real life. The first module was better produced by far.

創建者 Riya J


Some of the videos are repeeteive and really takes your interest out. Also, could have included some more examples or cases.

創建者 Angelo A


It could be more simple to understand, sometimes they use specific words that for the beginners could be a bit difficult.

創建者 Gustavo D A B


Good basic course on digital marketing, but with some old content and examples. Internet has changed a lot since then.

創建者 Vemula L


The trainer explanation was not great i wasn't able to understand could have described each topic more with examples

創建者 alfonso b


Two many sources of information, not so well summarized. Could improve the methodology, leaves things a little open

創建者 Holly W


The instructor is really makes the topic boring. I would also like to see more examples of real world application.

創建者 Ajeeth J


I felt there was a lot of material repeated and the recommended reading was a book which had to be bought.

創建者 Karen H


Interesting course but would have liked some additional video discussions from practitioners in the field.

創建者 Natasha A


It needed to be more simplified and well explained, other than that its good material to get started on.

創建者 Geetanjali D


Content is very good. Needs improvement in sound quality of all videos. Low volume in all. Rest all good

創建者 Catalina T P


The course is outdated... Digital marketing moves very fast and there are may thing that have changed.

創建者 Meng Q


the course is more like an overall introduction. it'd be better to have some more in-depth details

創建者 Guilherme S


The professor knows a lot, but it could be a more deep course rather than just a introduction.

創建者 Krista T


The content could have digged deeper a bit more and the assignments could have been harder.

創建者 Mayank S


This course was just average , the exercises and practice questions could have been better

創建者 Diego A


A good basic intro. Basic. And too Google-oriented. Digital is much more than just Google.

創建者 Steve C


Some old content in it..... stressful sweating for peer reviews so slowed progress down

創建者 Percy B


Short and sweet, easy and quick and gives a genX some insight into GenY (and now GenC

創建者 Prashansa


Hi team, I just had one feedback on the course content that there were some princip

創建者 Naveen


The course can be a bit a short as I felt there was a lot of repetition involved.

創建者 Adrian H


A bit weak on the theory side... just very superficially touching a few concepts.

創建者 Jonathan R


It is kind of boring, should have better practices and more real life examples.