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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,378 個評分
1,066 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

901 - Digital Marketing Analytics in Theory 的 925 個評論(共 1,050 個)

創建者 TALLAPRAGADA D P

2020年7月14日

very good

創建者 Kandarp

2019年6月1日

vERY GOOD

創建者 sanyam j

2016年12月16日

nice one.

創建者 SANO A

2016年8月18日

Very good

創建者 Muhammad S A

2020年9月23日

good

創建者 Sani K

2020年9月18日

Good

創建者 Rasha N L

2020年8月4日

good

創建者 SHUBHAM A L

2020年8月4日

Good

創建者 C N I I

2020年6月8日

Good

創建者 Vallabhaneni S

2020年5月9日

fair

創建者 Anas e

2019年12月9日

good

創建者 LE M K

2018年1月21日

nice

創建者 Bishoy m

2017年7月23日

good

創建者 Nikhil K

2016年7月28日

nice

創建者 Gabriel T R

2015年11月24日

Good

創建者 Tanmay K

2020年6月24日

.

創建者 Ericka G

2016年12月11日

G

創建者 Oscar C

2020年8月3日

Out of the Digital Marketing Specialization probably this is the weakest course so far I've taken (4 taken already).

These are the reasons why

+ Interviews are more than that just a simple answer to a question. They lack depth and interest of a conversation with some experienced individuals

+ There's too much repetition of concepts. So much that lesson 7 is mostly a complete repetition (slides included) of a previous lesson in this course

+ Concepts shown, ie. 4 digital channels and its associated analytics, lack depth as well. I assume in the optional readings those can be more detailed, but I would have expected some of that to be explained by the professor.

創建者 Rainer B S

2015年11月5日

Compliments: The course introduced me to a number of reporting and research tools that I was not aware of. I have also become a great fan of Avinash Kaushik and his blog in the process.

Criticism: The lecturer could have gone into more details in many areas of his course as opposed to just assuming that the prescribed reading material had been read. Many detailed points were glanced over and one prescribed reading material (Peterson, E. T. (2004). Web Analytics demystified) was written in 2004 and as a result much of the information presented in this text book is very outdated.

創建者 Marino V

2016年8月28日

This stage of the course i feel could be summed up to just one week worth of work. It mainly revolves around ZMOT and best marketing analytics and data collection techniques and rawly around 30 minutes of content, and the last week was more of a "let's sum up". Compared to the first stage where every single week had a new subject, with lots of content this one i feel, just didn't cut it. I do feel I learned a lot from it...and i plan to finish the specialization, but this one should be aided as part of another another module.

創建者 Ivan R

2021年1月15日

Quiet interesting presentation of everything, I was impressed at first and graded 5 stars, however, after just one lesson of Prof. Mike Yao in Digital Media and Marketing Strategies I got better understanding of research and data then I got from both courses of Prof. Kevin Hartman. Course is still very good, defiantly worth seeing, but it's lacks in practical explanations so you are kind of still in a fog after it.

創建者 Luca J

2020年6月18日

I enjoyed the course, it was very detailed, it had great and interesting points. For me it was a bit too advanced, I would've liked if they explained what data actually is a bit more. However the teacher explained everything very well, I liked the tasks.

If you already know a few things about digital analytics, then I absolutely recommend taking this course.

創建者 Paphangkarn L

2020年6月15日

What I don't like is the strongly recommend reading for this course is not for free, I have already paid monthly for this course but still have to spend money for his book in order to fully understand the lesson. I feel like the professor try to sell his book. I can't find it from any bookstores in my country, not every one prefer reading e-book.

創建者 Subhajyoti C

2020年6月4日

The concepts introduced in this course are good. However, the instructor should really update the content which seems to be shot and compiled somewhere around 2016 and needs updating in 2020. Also, some of the tools mentioned no longer exists and some links are broken too. Overall the course needs some maintenance to stay relevant.

創建者 vernon148

2021年4月8日

I was hoping the visuals during the lectures would have been better. It helps me in retaining information and making notes when things are labelled more clearly. Also the analytics part 1 and 2 were great except that it could have been better divided. I felt like I could not keep up with the different approaches and measurements.