Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
創建者 TALLAPRAGADA D P•
創建者 sanyam j•
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創建者 Muhammad S A•
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創建者 Rasha N L•
創建者 SHUBHAM A L•
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創建者 Vallabhaneni S•
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創建者 Nikhil K•
創建者 Gabriel T R•
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創建者 Oscar C•
Out of the Digital Marketing Specialization probably this is the weakest course so far I've taken (4 taken already).
These are the reasons why
+ Interviews are more than that just a simple answer to a question. They lack depth and interest of a conversation with some experienced individuals
+ There's too much repetition of concepts. So much that lesson 7 is mostly a complete repetition (slides included) of a previous lesson in this course
+ Concepts shown, ie. 4 digital channels and its associated analytics, lack depth as well. I assume in the optional readings those can be more detailed, but I would have expected some of that to be explained by the professor.
創建者 Rainer B S•
Compliments: The course introduced me to a number of reporting and research tools that I was not aware of. I have also become a great fan of Avinash Kaushik and his blog in the process.
Criticism: The lecturer could have gone into more details in many areas of his course as opposed to just assuming that the prescribed reading material had been read. Many detailed points were glanced over and one prescribed reading material (Peterson, E. T. (2004). Web Analytics demystified) was written in 2004 and as a result much of the information presented in this text book is very outdated.
創建者 Marino V•
This stage of the course i feel could be summed up to just one week worth of work. It mainly revolves around ZMOT and best marketing analytics and data collection techniques and rawly around 30 minutes of content, and the last week was more of a "let's sum up". Compared to the first stage where every single week had a new subject, with lots of content this one i feel, just didn't cut it. I do feel I learned a lot from it...and i plan to finish the specialization, but this one should be aided as part of another another module.
創建者 Ivan R•
Quiet interesting presentation of everything, I was impressed at first and graded 5 stars, however, after just one lesson of Prof. Mike Yao in Digital Media and Marketing Strategies I got better understanding of research and data then I got from both courses of Prof. Kevin Hartman. Course is still very good, defiantly worth seeing, but it's lacks in practical explanations so you are kind of still in a fog after it.
創建者 Luca J•
I enjoyed the course, it was very detailed, it had great and interesting points. For me it was a bit too advanced, I would've liked if they explained what data actually is a bit more. However the teacher explained everything very well, I liked the tasks.
If you already know a few things about digital analytics, then I absolutely recommend taking this course.
創建者 Paphangkarn L•
What I don't like is the strongly recommend reading for this course is not for free, I have already paid monthly for this course but still have to spend money for his book in order to fully understand the lesson. I feel like the professor try to sell his book. I can't find it from any bookstores in my country, not every one prefer reading e-book.
創建者 Subhajyoti C•
The concepts introduced in this course are good. However, the instructor should really update the content which seems to be shot and compiled somewhere around 2016 and needs updating in 2020. Also, some of the tools mentioned no longer exists and some links are broken too. Overall the course needs some maintenance to stay relevant.
I was hoping the visuals during the lectures would have been better. It helps me in retaining information and making notes when things are labelled more clearly. Also the analytics part 1 and 2 were great except that it could have been better divided. I felt like I could not keep up with the different approaches and measurements.