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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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876 - 900 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Ahmed M N A E

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Aug 17, 2020

Great information as a start i understood the definitions and terms also ways of analytics and tools

By Prerna B

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Apr 12, 2020

This course gives you basic understanding of digital analytics which surely help you in Analy career

By Diego F C

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Apr 26, 2018

Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

By RAO A R K

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May 13, 2020

Great course but some content is outdated such as giving example of Google+ multiple times

By fozan t

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Sep 17, 2019

Very Theoritical and bit outdated , but its good for a person with no marketing background

By Rajiv P

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Dec 6, 2016

for a novice, it is fairly informative, additional case studies would make it all rounded.

By Charlie D

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May 18, 2017

Very interesting topic and well taught! The quiz could be a little bit more challenging..

By Michelle A

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Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

By Monalisa S

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Mar 14, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

By Satyam K

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Apr 15, 2018

overall a good course. gives good insights into how the marketing analytics world works

By Kelvin N

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Nov 4, 2015

Professor have in-depth experience in the field which make the course very interesting!

By Harish K R

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Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

By Ritesh J

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Sep 23, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

By Rahul K

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May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

By Arturo B

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Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

By ceyda o

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Aug 13, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

By MISHIKA T

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Aug 28, 2020

Theory was a bit boring because of quiz and assignment it becomes more interesting

By Victor N B

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Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

By Valeria P

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Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

By Yash D

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Mar 8, 2019

The course is extremely helpful and concise. It was a great source of learning!

By IGNASIUS A

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Oct 24, 2020

ya its good but the speaker in my opinion is not really good its really boring

By Timiha K

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Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

By Rishabh K

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Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

By Nádia N

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Mar 6, 2019

Really good, I am just wondering to have more questions inside the exercises.

By Simone P

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Jun 13, 2020

Great course. Videos are a little older but other than that it is top notch.