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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,385 個評分
1,067 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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801 - Digital Marketing Analytics in Theory 的 825 個評論(共 1,050 個)

創建者 Harish K R

2018年3月10日

Good course to get started in Digital Analytics but some of the contents are outdated.

創建者 Ritesh J

2016年9月23日

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

創建者 Rahul K

2017年5月19日

Very comprehensive and well planned for learning for someone who is new to analytics.

創建者 Arturo B

2017年1月20日

Great introduction to Marketing Analytics. I think it needs a little more examples.

創建者 ceyda o

2016年8月13日

I really enjoyed to learn new things, understand the analytics behind the marketing

創建者 MISHIKA T

2020年8月28日

Theory was a bit boring because of quiz and assignment it becomes more interesting

創建者 Victor N B

2020年4月27日

Very good. but only less practical learnings than the last course on the program

創建者 Valeriia C

2016年3月11日

Interesting course and good basic knowledge! I wish we had more practice though.

創建者 Yash D

2019年3月8日

The course is extremely helpful and concise. It was a great source of learning!

創建者 IGNASIUS A

2020年10月24日

ya its good but the speaker in my opinion is not really good its really boring

創建者 Timiha K

2020年4月30日

Would suggest giving more examples in the course to understand concepts better

創建者 Rishabh K

2018年9月21日

The course covers the techniques of web analytics and many important concepts.

創建者 Nádia N

2019年3月6日

Really good, I am just wondering to have more questions inside the exercises.

創建者 Simone P

2020年6月13日

Great course. Videos are a little older but other than that it is top notch.

創建者 Jyotsana B

2015年9月25日

Nice explanation about need and its different aspect of Digital Analytic s.

創建者 Brent C

2018年2月1日

solid overview of the theory of digital marketing from an industry leader.

創建者 Kshitij V

2018年6月9日

In some videos the audio was very low otherwise and excellent experience.

創建者 Sameed A B

2020年7月9日

A helpful course but should add more practical exercises in the course

創建者 Shaun W

2018年11月22日

The course content was excellent and I found the video to be engaging.

創建者 Christian E M

2018年2月14日

I think the topics were a bit out of date but otherwise a good course.

創建者 Samyaraj D

2017年9月3日

Liked the fact that the most relevant aspects of marketing was offered

創建者 PAOLO C

2020年6月4日

Excellent course. i would have liked to go deeper in some real cases

創建者 Tanja T

2020年4月16日

bit out of date as it's 2020 now and most examples are from 2015/2016

創建者 Vanessa D M

2020年3月9日

Great class and lots of information to easily understand the concept.

創建者 Iveta E

2019年9月25日

Easy to follow, quite a lot of new information regarding the subject.