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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,347 個評分
1,055 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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776 - Digital Marketing Analytics in Theory 的 800 個評論(共 1,040 個)

創建者 Charlotta T

2017年3月16日

I found the course to be very informative and I learned a lot. The reading was very intense but very good.

創建者 Stephan H

2016年9月15日

Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

創建者 Salvatore C

2020年4月28日

Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

創建者 Roisin C

2017年2月22日

really enjoying the course, good information presented well and access to excellent reading materials

創建者 Suryasree R

2016年11月7日

Great reads, a good course to start with to understand the basics of digital marketing and analytics.

創建者 Ahmed M N A E

2020年8月17日

Great information as a start i understood the definitions and terms also ways of analytics and tools

創建者 Prerna B

2020年4月12日

This course gives you basic understanding of digital analytics which surely help you in Analy career

創建者 Diego F C

2018年4月26日

Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

創建者 RAO A R K

2020年5月13日

Great course but some content is outdated such as giving example of Google+ multiple times

創建者 fozan t

2019年9月17日

Very Theoritical and bit outdated , but its good for a person with no marketing background

創建者 Rajiv P

2016年12月6日

for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D

2017年5月18日

Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H

2016年7月24日

Very useful information, even for someone who already has some background on this matter.

創建者 Monalisa S

2018年3月14日

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

創建者 Satyam K

2018年4月15日

overall a good course. gives good insights into how the marketing analytics world works

創建者 Kelvin N

2015年11月4日

Professor have in-depth experience in the field which make the course very interesting!

創建者 Harish K R

2018年3月10日

Good course to get started in Digital Analytics but some of the contents are outdated.

創建者 Ritesh J

2016年9月23日

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

創建者 Rahul K

2017年5月19日

Very comprehensive and well planned for learning for someone who is new to analytics.

創建者 Arturo B

2017年1月20日

Great introduction to Marketing Analytics. I think it needs a little more examples.

創建者 ceyda o

2016年8月13日

I really enjoyed to learn new things, understand the analytics behind the marketing

創建者 MISHIKA T

2020年8月28日

Theory was a bit boring because of quiz and assignment it becomes more interesting

創建者 Victor N B

2020年4月27日

Very good. but only less practical learnings than the last course on the program

創建者 Valeriia C

2016年3月11日

Interesting course and good basic knowledge! I wish we had more practice though.

創建者 Yash D

2019年3月8日

The course is extremely helpful and concise. It was a great source of learning!