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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,347 個評分
1,055 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


776 - Digital Marketing Analytics in Theory 的 800 個評論(共 1,040 個)

創建者 Charlotta T


I found the course to be very informative and I learned a lot. The reading was very intense but very good.

創建者 Stephan H


Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

創建者 Salvatore C


Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

創建者 Roisin C


really enjoying the course, good information presented well and access to excellent reading materials

創建者 Suryasree R


Great reads, a good course to start with to understand the basics of digital marketing and analytics.

創建者 Ahmed M N A E


Great information as a start i understood the definitions and terms also ways of analytics and tools

創建者 Prerna B


This course gives you basic understanding of digital analytics which surely help you in Analy career

創建者 Diego F C


Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

創建者 RAO A R K


Great course but some content is outdated such as giving example of Google+ multiple times

創建者 fozan t


Very Theoritical and bit outdated , but its good for a person with no marketing background

創建者 Rajiv P


for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D


Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H


Very useful information, even for someone who already has some background on this matter.

創建者 Monalisa S


It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

創建者 Satyam K


overall a good course. gives good insights into how the marketing analytics world works

創建者 Kelvin N


Professor have in-depth experience in the field which make the course very interesting!

創建者 Harish K R


Good course to get started in Digital Analytics but some of the contents are outdated.

創建者 Ritesh J


Learnt new things. Reading material is good. Instructor clearly explains the concepts.

創建者 Rahul K


Very comprehensive and well planned for learning for someone who is new to analytics.

創建者 Arturo B


Great introduction to Marketing Analytics. I think it needs a little more examples.

創建者 ceyda o


I really enjoyed to learn new things, understand the analytics behind the marketing



Theory was a bit boring because of quiz and assignment it becomes more interesting

創建者 Victor N B


Very good. but only less practical learnings than the last course on the program

創建者 Valeriia C


Interesting course and good basic knowledge! I wish we had more practice though.

創建者 Yash D


The course is extremely helpful and concise. It was a great source of learning!