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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,147 個評分
996 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


201 - Digital Marketing Analytics in Theory 的 225 個評論(共 979 個)

創建者 Deepak K B


It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.

創建者 Михайлова Е А


Maybe, it will be better to add more information about tools for analytics. However, the course is really awesome

創建者 Mauricio P


This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!

創建者 Evandro P


For mm who had no knowledge about digital marketing this course was essential because I am a marketing professor

創建者 Dmytro S


Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.

創建者 David I


Very good course. Really enjoyed Kevin Hartman's teaching style. I would like to take courses led by him again.

創建者 Felipe D


Great course! Feels amazing to have the possibility to learn from someone as experienced as Professor Hartman!

創建者 Debora


This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.

Loved it!

創建者 Mirela P


Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.

創建者 Jose A N


All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.



I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring

創建者 Matko


Great introduction into web analytics, with wide variety of tools that can be used and implemented right away.

創建者 Alexey F


Very informative, I liked it. I hope it could get updated once a year or two as technologies appear too fast.

創建者 Shady e s


That is the right course for laying the web analytics foundation! Very good explanation right into the point.

創建者 Roshen S


thank you for the great structured content

only recommendation is to increase the audio volume of the lecturer



The content and time allotted to each module in the course are well balanced. All topics are well explained.

創建者 k


Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

創建者 Dhruv T


It was a Great course. It helped me learn how to analyze the data that we want to benefit our organization.

創建者 N.Srinivas


I'm really glad to have taken up this brilliant course. Clear explanations, nice layout and great material!

創建者 Tanusree C


Excellent course to understand the fundamentals of Digital Analytics. I would highly recommend this course.

創建者 Akash M


Thank you so much for the course, it has really helped me gain insight into the marketing analytics field.

創建者 Yerlan M


Interesting course that includes up-to-dated articles and cases.

Especially, i liked inverview with Obama.

創建者 Meghan R


This course did a good job of explaining the practical application on several complex marketing theories.

創建者 Mihai B


Best part is how it guides and encourages you to research and discover a lot of information on your own.

創建者 Ricardo G P


Liked a lot, more complex than the first course of the specialization but presented in a very clear way.