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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,292 個評分
1,035 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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201 - Digital Marketing Analytics in Theory 的 225 個評論(共 1,024 個)

創建者 Alfonso R C

2017年12月26日

Really great introduction into online consumer behavior and general strategies for working with the data produced from it

創建者 Daniel M P

2019年10月31日

great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing

創建者 Alejandro M

2017年2月6日

It's a really good and interesting course, but is a little bit complicated if you are not familiarized with this topics.

創建者 Sausthabha B

2018年9月24日

I have learnt a lot from this course. I will continue the course. Thanks for the beautiful way to make people literate.

創建者 Wendy J

2019年8月7日

I like the the pace and the format of this course! The course material is very valuable, I learn a lot! Great overall!

創建者 Medina R L A

2018年3月28日

Excelente Curso, muchas gracias por esta grandiosa oportunidad. Dios mediante me brindara una oportunidad de progreso.

創建者 Leonardo V

2016年2月25日

This first kevin Hartman's course shares powerful and compelling and inspiring notions to understand the world of data

創建者 LE H T

2017年8月8日

This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.

創建者 Rakesh K

2021年1月31日

It has been great learning through these courses. The course guide is really good on the topics they are explaining.

創建者 Seher K

2020年5月18日

A perfect entry to the web analytics world. Theory explained well and I am looking forward to the practice part now.

創建者 Raisa G

2016年10月5日

Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)

Congrats!!!!

創建者 OLUWASOGO A A

2020年6月3日

I have gained a lot from this course, it has opened up my thinking and I see data analysis in a different way now.

創建者 Fatima S

2018年7月16日

The course was great and very informative. the readings were great and very relevant. thank you for a great course

創建者 luca i

2017年10月26日

Great course if you want to learn some analytic fundamentals.

ZMOT (first week) is one of my favourite lesson ever.

創建者 Deepak B

2015年10月13日

It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.

創建者 Михайлова Е А

2020年7月2日

Maybe, it will be better to add more information about tools for analytics. However, the course is really awesome

創建者 Mauricio P

2017年4月30日

This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!

創建者 Evandro P

2020年11月4日

For mm who had no knowledge about digital marketing this course was essential because I am a marketing professor

創建者 Dmytro S

2016年10月23日

Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.

創建者 David I

2020年5月17日

Very good course. Really enjoyed Kevin Hartman's teaching style. I would like to take courses led by him again.

創建者 Felipe D

2020年11月3日

Great course! Feels amazing to have the possibility to learn from someone as experienced as Professor Hartman!

創建者 Debora

2019年10月18日

This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.

Loved it!

創建者 Mirela P

2018年3月23日

Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.

創建者 Jose A N

2017年8月6日

All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.

創建者 ANDREA F

2017年6月11日

I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring