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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,292 個評分
1,035 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


201 - Digital Marketing Analytics in Theory 的 225 個評論(共 1,024 個)

創建者 Alfonso R C


Really great introduction into online consumer behavior and general strategies for working with the data produced from it

創建者 Daniel M P


great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing

創建者 Alejandro M


It's a really good and interesting course, but is a little bit complicated if you are not familiarized with this topics.

創建者 Sausthabha B


I have learnt a lot from this course. I will continue the course. Thanks for the beautiful way to make people literate.

創建者 Wendy J


I like the the pace and the format of this course! The course material is very valuable, I learn a lot! Great overall!

創建者 Medina R L A


Excelente Curso, muchas gracias por esta grandiosa oportunidad. Dios mediante me brindara una oportunidad de progreso.

創建者 Leonardo V


This first kevin Hartman's course shares powerful and compelling and inspiring notions to understand the world of data

創建者 LE H T


This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.

創建者 Rakesh K


It has been great learning through these courses. The course guide is really good on the topics they are explaining.

創建者 Seher K


A perfect entry to the web analytics world. Theory explained well and I am looking forward to the practice part now.

創建者 Raisa G


Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)




I have gained a lot from this course, it has opened up my thinking and I see data analysis in a different way now.

創建者 Fatima S


The course was great and very informative. the readings were great and very relevant. thank you for a great course

創建者 luca i


Great course if you want to learn some analytic fundamentals.

ZMOT (first week) is one of my favourite lesson ever.

創建者 Deepak B


It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.

創建者 Михайлова Е А


Maybe, it will be better to add more information about tools for analytics. However, the course is really awesome

創建者 Mauricio P


This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!

創建者 Evandro P


For mm who had no knowledge about digital marketing this course was essential because I am a marketing professor

創建者 Dmytro S


Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.

創建者 David I


Very good course. Really enjoyed Kevin Hartman's teaching style. I would like to take courses led by him again.

創建者 Felipe D


Great course! Feels amazing to have the possibility to learn from someone as experienced as Professor Hartman!

創建者 Debora


This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.

Loved it!

創建者 Mirela P


Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.

創建者 Jose A N


All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.



I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring