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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,218 個評分
1,014 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


176 - Digital Marketing Analytics in Theory 的 200 個評論(共 997 個)

創建者 Fadi D


Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.

創建者 Michael L H


Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate

Mr. Peterson's book is now.

創建者 Kutay A


The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.



it was a great experience to have this course DMA provide me a lots of knowledge which i want to learn thank you coursera for this.

創建者 Ben K


excellent class, the instructor didnt use any script, he just spoke so eloquently. it was a wonderful experience taking this class!

創建者 Amanda F L


I really loved this course. The professor is really good and brought a lot of good discussions, concepts, frameworks and readings.

創建者 Amin k


It's a great course !

It gives you new ideas about marketing analytic and it helps you to deepen your thought on Digital marketing.

創建者 William V


A good course that provides the framework that every digital marketer should implement to provide detailed and relevant analysis.

創建者 Pradeep K


Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)

創建者 Alexandra E


very useful. it connected me to the reality of digital marketing. I thought it would be boring, but it's definitly not the case.



Over all very good inforative and usefl course .. i would like suggest to people pls join ths course and become professional .

創建者 Andrés P B


Everything that you need to know about Web Analytics, data-driven and dataviz is incorporated in this course! Read and enjoy.

創建者 Nelash V


This Course is really awesome for beginners/ professionals......especially on the content/video/study references mentioned.

創建者 Rasyida S P


The course covers the fundamental concepts of digital analytics that digital marketing professionals need to be aware of.

創建者 Maria P M A


Great Course. I recommend to take this one with the next one of the specialization to see all these concepts in practice.

創建者 Alfonso R C


Really great introduction into online consumer behavior and general strategies for working with the data produced from it

創建者 Daniel M P


great course. Gave me the foundational and theoretical grounding to understand the analytics aspect of Digital marketing

創建者 Alejandro M


It's a really good and interesting course, but is a little bit complicated if you are not familiarized with this topics.

創建者 Sausthabha B


I have learnt a lot from this course. I will continue the course. Thanks for the beautiful way to make people literate.

創建者 Wendy J


I like the the pace and the format of this course! The course material is very valuable, I learn a lot! Great overall!

創建者 Medina R L A


Excelente Curso, muchas gracias por esta grandiosa oportunidad. Dios mediante me brindara una oportunidad de progreso.

創建者 Leonardo V


This first kevin Hartman's course shares powerful and compelling and inspiring notions to understand the world of data

創建者 LE H T


This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.

創建者 Seher K


A perfect entry to the web analytics world. Theory explained well and I am looking forward to the practice part now.

創建者 Raisa G


Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)