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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,226 個評分
1,017 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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151 - Digital Marketing Analytics in Theory 的 175 個評論(共 1,000 個)

創建者 Karla V

2016年6月26日

As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.

Great course!

創建者 Gauri B S

2015年10月3日

Amazing learning experience and great reading recommended. Moreover, you never get bored of Listening to the insights given by the esteemed faculty.

創建者 KATSU K

2020年4月19日

Help me to build up the basic understand for the ZMOT, CDJ and analytics tools and source data. up the the business size, the priority is different.

創建者 Hafiza D K

2018年9月30日

It was so useful and effective course. I learned lots of valuable information and gained knowledge about my major. So glad to be part of this course

創建者 Christine

2017年10月6日

Great course. It helped me better understand an area of marketing I am not really involved in my professional life! Looking forward the next course!

創建者 Ariel H

2017年1月9日

I really like how professor form this course. It's a little bit difficult for me but I've learnt a lot. Thank you very much for all the material.

創建者 Rogneda

2018年1月2日

I liked the fact that amount of reading materials is realistic if you want to be able to read all materials for the course and still be on time.

創建者 Tony T

2017年5月8日

Great content that presents high level practical tools to analyze big data to tell a story. Kevin is a great presenter with hands on experience.

創建者 Sandeep S

2017年2月14日

Lots of new learning. I found the course to be immensely helpful. Thanks Kevin, Coursera and everyone involved with making this course reach us.

創建者 Mr H P

2020年8月28日

In short I will say I've a great experience with this course here I learned about analytical skills and concept of different digital platforms.

創建者 Jean S

2020年4月1日

I understood how the analytics work for marketers and which sources are most confident, it was really good, also i met a lot of analytic tools!

創建者 Saurabh S

2016年10月1日

This was an excellently carved course with very good examples, which could be related to day to day application in digital world. Thanks a lot.

創建者 Krystel M

2016年3月1日

Very good course for people who wants to have an overview of all the options, possibilities and tools existing in the Marketing Analytics field

創建者 Shayla K

2020年5月17日

Great course. Informative and relevant assignments. I felt I was able to go through this and take notes while learning and being very engaged.

創建者 Alexander F

2016年8月13日

The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.

創建者 TAMIL S R

2020年5月2日

The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege

創建者 Sohini R

2016年9月18日

It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.

創建者 Hollie D

2020年5月14日

Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for

創建者 Suraj N

2020年1月20日

Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!

創建者 Out D S

2020年6月8日

The course is very good for junior marketing analysts like me. Thanks professor Kevin Hartman, Coursera and the University of Illinois.

創建者 Priti M

2017年11月24日

A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.

創建者 Ashraful I S

2020年8月6日

This was an amazing course. The information given here are very useful. Marketers must know these things before launching any product.

創建者 Priya R

2018年4月4日

Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.

創建者 Brian O

2016年1月8日

Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.

創建者 Tinuoye T A

2020年8月19日

The lecturer clearly made the introduction to web analytics and subsequent lectures easier. Would be happy to further on this course