Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
創建者 Karla V•
As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.
創建者 Gauri B S•
Amazing learning experience and great reading recommended. Moreover, you never get bored of Listening to the insights given by the esteemed faculty.
創建者 KATSU K•
Help me to build up the basic understand for the ZMOT, CDJ and analytics tools and source data. up the the business size, the priority is different.
創建者 Hafiza D K•
It was so useful and effective course. I learned lots of valuable information and gained knowledge about my major. So glad to be part of this course
Great course. It helped me better understand an area of marketing I am not really involved in my professional life! Looking forward the next course!
創建者 Ariel H•
I really like how professor form this course. It's a little bit difficult for me but I've learnt a lot. Thank you very much for all the material.
I liked the fact that amount of reading materials is realistic if you want to be able to read all materials for the course and still be on time.
創建者 Tony T•
Great content that presents high level practical tools to analyze big data to tell a story. Kevin is a great presenter with hands on experience.
創建者 Sandeep S•
Lots of new learning. I found the course to be immensely helpful. Thanks Kevin, Coursera and everyone involved with making this course reach us.
創建者 Mr H P•
In short I will say I've a great experience with this course here I learned about analytical skills and concept of different digital platforms.
創建者 Jean S•
I understood how the analytics work for marketers and which sources are most confident, it was really good, also i met a lot of analytic tools!
創建者 Saurabh S•
This was an excellently carved course with very good examples, which could be related to day to day application in digital world. Thanks a lot.
創建者 Krystel M•
Very good course for people who wants to have an overview of all the options, possibilities and tools existing in the Marketing Analytics field
創建者 Shayla K•
Great course. Informative and relevant assignments. I felt I was able to go through this and take notes while learning and being very engaged.
創建者 Alexander F•
The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.
創建者 TAMIL S R•
The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege
創建者 Sohini R•
It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.
創建者 Hollie D•
Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for
創建者 Suraj N•
Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!
創建者 Out D S•
The course is very good for junior marketing analysts like me. Thanks professor Kevin Hartman, Coursera and the University of Illinois.
創建者 Priti M•
A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.
創建者 Ashraful I S•
This was an amazing course. The information given here are very useful. Marketers must know these things before launching any product.
創建者 Priya R•
Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.
創建者 Brian O•
Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.
創建者 Tinuoye T A•
The lecturer clearly made the introduction to web analytics and subsequent lectures easier. Would be happy to further on this course