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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,226 個評分
1,017 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


126 - Digital Marketing Analytics in Theory 的 150 個評論(共 1,000 個)

創建者 Dusty S


Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.

創建者 Andrey S


Excellent content, narration could have been clearer and felt there was a bit of an overload of information in the lectures - could have been broken down into chunks.

創建者 Victória d C C


This course was essential to my knowledge about digital marketing and I very happy to had complete it! Thanks for the opportunitie and congrats Kevin, youre awesome!

創建者 Jeffrey W


Great Course. I have learned a lot. Kevin did great job to explain the fundamentals and also provide many references to read which is equally important. Thank you!

創建者 Leonardo C G


The course is excellent, the teachers are extremely talented, didactic, superior to many face-to-face courses, and with quality approval from Illinois university.

創建者 Melissa D


Loved this course. It really opened my eyes to the power of analytics and practical ways to apply the information gathered to my work. Thanks for a great class!

創建者 Jyothsna


The subject is covered by Kevin Hartman so precisely that I would love to have a far more comprehensive course led by him, replete with case studies etc


創建者 Rishikesh B T


Brilliant course! Prof. Hartman explains everything with the help of brilliant graphics that justify the data he presents. Moreover it is a very precise course.

創建者 Shravani J


I liked this course. Videos & Materials are quite enriching. I will like to thank coursera for providing good quality education and insights in my home itself.



Exceptionally delivered! Got the real insights for the practice. Looking forward to completing all the courses in the specialization. Thank you Kevin Hartman!

創建者 Steven E


This course represented a very good introduction to data analytics in the marketing world. It is well structured and provided me with very useful information

創建者 Mohammed S


This course gives you the foundation of digital marketing and analytics. I strongly recommend it for beginners as will as intermediate and advanced students.

創建者 Marcos M


Great introductory course! Well explained and engaging. It doesn't go too deep in the subject but provides a lot of out source material for you to dive into.

創建者 Barnendra M C


Great course content. Never felt like I was into an alien subject vene though I'm not from marketing background. Well paced course for working professionals

創建者 ruben d f


I really liked this course it would be cool if they could add more reading material. And somehow practice interactively the process viewed on this course.

創建者 Rehman Z


Many Thanks for offering such a nice course. I have learned a lot through this course about data analytics as well as decision making for business growth.

創建者 Bob S


Great intro into analytics. The required reading is woefully outdated, but still gives good basic info that one can then build upon with more recent data.

創建者 sivabharath


One of the best course in this Specialization. Gained lot of Insights through this course, enjoyed completely. Having been part of the course was happy.

創建者 Jitendra C


A very well detailed course on marketing analytics and various tools available at disposal of a marketing professional for data collection and analysis.

創建者 Olayinka O A


I love Professor Kevin's way of delivering his lecture, it helps put everything into a seamless mode and a better way of understanding everything said.

創建者 Лещин М


Отличный курс. Подойдет для тех, кто уже имеет опыт работы в Digital Marketing. Дает структурированные знания, которые тут же можно воплощать в работе.

創建者 Susana M


Excellent intro to Analytics! I loved this course and wish to know more about this particular topic. The instructor approach and tips were very useful.

創建者 Amilcar J L R


This second course as well as the first one has excellence in both content and explanation by the teacher. Thank you very much for the excellent work.

創建者 Paulina H H


I loved this course!! I think that the professor gave us concise and useful info. I consider that now I'm able to understand the basics of analytics.

創建者 Romsha S


Great course. It will open up your mind to so many things to discuss & think & talk & study more. Definitely a must for all marketing analyst people.