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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,291 個評分
1,035 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

951 - Digital Marketing Analytics in Theory 的 975 個評論(共 1,018 個)

創建者 Jose C

2020年9月17日

More practical examples would help understand better the theory.

創建者 vinodkumar

2018年12月7日

It just give the overview and basic knowledge about analytics.

創建者 Andrew O

2018年2月4日

Really could have been added to the next course in the series.

創建者 Arvy S

2016年2月12日

Good class but very little case studies or real world example.

創建者 Nikhil N

2018年4月6日

It is a good course but theorey lacks the backing of examples

創建者 Kai B

2016年4月3日

I don't like the peer review. I don't find it helpful at all.

創建者 Mikhail F

2015年9月29日

This course is good introduction in digital marketing.

創建者 ASHRAF - K

2020年4月21日

very knowledgeable course for the digital marketing.

創建者 Vikram R

2016年5月29日

Informative, but needs more challenging assignments.

創建者 Percy N

2020年6月13日

I found the course to be very generic... and basic.

創建者 LI T

2018年12月16日

The knowledge is quite generic, no in-depth view.

創建者 Mohamed E H

2020年7月15日

Outdated course materials, articles and readings

創建者 Tanaisha P

2019年1月13日

Very average, I don't like the way it was taught

創建者 Andrew S

2016年3月10日

This was a good course, but a bit elementary.

創建者 LASMYR E

2019年8月29日

Good theory, may need to be updated soon.

創建者 DAVID D

2016年5月13日

sometimes is dense, a little bit boring

創建者 Konrad J

2020年8月29日

Slow and boring professor, content ok.

創建者 moodissa@gmail.com

2016年11月7日

Was Super Boring Course Im sorry.

創建者 Kavisha G

2020年8月5日

I haven't got the certificate.

創建者 Abhijeet S D

2020年6月24日

Instructor audio is very low

創建者 Ashley A

2015年10月19日

Great informative course

創建者 Uttkarsh M M

2020年8月16日

Repetitive content

創建者 Hrishikesh P D

2018年4月3日

Good course it is!

創建者 DavaaSukh T

2018年6月11日

Too much reading

創建者 Lucia D

2020年5月14日

Good course