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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,291 個評分
1,035 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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926 - Digital Marketing Analytics in Theory 的 950 個評論(共 1,018 個)

創建者 Vemula L

2020年9月29日

The trainer explanation was not great i wasn't able to understand could have described each topic more with examples

創建者 alfonso b

2019年7月16日

Two many sources of information, not so well summarized. Could improve the methodology, leaves things a little open

創建者 Holly W

2016年2月23日

The instructor is really makes the topic boring. I would also like to see more examples of real world application.

創建者 Ajeeth J

2020年5月11日

I felt there was a lot of material repeated and the recommended reading was a book which had to be bought.

創建者 Karen H

2016年6月4日

Interesting course but would have liked some additional video discussions from practitioners in the field.

創建者 Natasha A

2020年11月7日

It needed to be more simplified and well explained, other than that its good material to get started on.

創建者 Geetanjali D

2018年5月6日

Content is very good. Needs improvement in sound quality of all videos. Low volume in all. Rest all good

創建者 Catalina T P

2020年6月11日

The course is outdated... Digital marketing moves very fast and there are may thing that have changed.

創建者 Meng Q

2020年4月18日

the course is more like an overall introduction. it'd be better to have some more in-depth details

創建者 Guilherme S

2015年10月7日

The professor knows a lot, but it could be a more deep course rather than just a introduction.

創建者 Krista T

2016年9月26日

The content could have digged deeper a bit more and the assignments could have been harder.

創建者 Mayank S

2020年7月19日

This course was just average , the exercises and practice questions could have been better

創建者 Diego A

2017年8月17日

A good basic intro. Basic. And too Google-oriented. Digital is much more than just Google.

創建者 Steve C

2019年11月11日

Some old content in it..... stressful sweating for peer reviews so slowed progress down

創建者 Percy B

2015年10月23日

Short and sweet, easy and quick and gives a genX some insight into GenY (and now GenC

創建者 Prashansa

2017年4月16日

Hi team, I just had one feedback on the course content that there were some princip

創建者 Naveen

2018年8月24日

The course can be a bit a short as I felt there was a lot of repetition involved.

創建者 Adrian H

2017年6月25日

A bit weak on the theory side... just very superficially touching a few concepts.

創建者 Jonathan R

2018年2月7日

It is kind of boring, should have better practices and more real life examples.

創建者 Jaspreet K

2020年3月4日

This module was very theoretical..Please add some interesting work to it..

創建者 Jennifer H

2019年2月28日

Old methodologies, references and thinking but well structured modules.

創建者 Carlos M B d S

2020年2月2日

Some of the reading material is outdated, and sometimes not available.

創建者 marcela g

2015年12月16日

The content is very similar to the Marketing analytics in practice one

創建者 Tarek A A

2020年5月25日

the course needs to be updated with new examples from the year 2020

創建者 michael g

2015年12月27日

well organized but need more assignments and practical assignments