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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,305 個評分
1,042 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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801 - Digital Marketing Analytics in Theory 的 825 個評論(共 1,025 個)

創建者 Tanja T

2020年4月16日

bit out of date as it's 2020 now and most examples are from 2015/2016

創建者 Vanessa D M

2020年3月9日

Great class and lots of information to easily understand the concept.

創建者 Iveta E

2019年9月25日

Easy to follow, quite a lot of new information regarding the subject.

創建者 Fabiola H G

2020年9月5日

Great articles and supplemental readings to complement the lectures

創建者 Anidhya B

2020年8月11日

Best platforms to enhance the knowledge towards digital marketing.

創建者 Koushik K

2020年5月30日

Full of theory, so it was a bit too hard to process so much of it

創建者 Filippo C

2020年1月5日

Good overview of the theory behind analytics in the digital world

創建者 Nacer F S

2017年7月10日

Too technical but hopefully the next course will do some practice

創建者 Ajay K S

2020年9月18日

Still waiting for Honors. Nice content. Knowledgeable Professor.

創建者 Angel A A D

2015年11月25日

great course, very good insights about the new marketing reality

創建者 Stuart W

2016年6月23日

Excellent course with concise and well articulated content.

創建者 Ana L G U

2017年7月2日

Very good overview of the digital marketing trends so far.

創建者 Pedro M

2020年1月7日

Good thoughts but lack of cases and exercise applications

創建者 George T

2020年2月26日

The course is well organized, and good for the beginner.

創建者 Dan S

2020年2月11日

Good course, relevant references and a good instructor.

創建者 Seif E T A

2018年2月10日

Great Course but needs updating since it is 4 years old

創建者 Victor C

2016年8月8日

It's great to learn from the Head of Google Analytics.

創建者 Raj

2019年9月25日

Excellent compilation of resources for easy learning.

創建者 Nkululeko S M

2018年8月14日

Enjoyed the course, all concepts nicely explained.

創建者 Irene P

2020年10月17日

Very well explained but a little bit too theory.

創建者 Michal H

2015年8月10日

Not very demanding, straightforward, insightful.

創建者 Beth H

2018年8月25日

Enjoyed this course, though a bit dry at times.

創建者 graziana

2017年3月14日

The course was very interesting and inspiring

創建者 Angela F

2020年9月9日

Very clear explanations, easy to understand

創建者 Mokshesh J

2020年4月13日

fun, thought provoking and very educational