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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,303 個評分
1,042 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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751 - Digital Marketing Analytics in Theory 的 775 個評論(共 1,025 個)

創建者 stuart a

2018年9月18日

covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.

創建者 Pornpun J

2019年8月12日

I like this course. The content here is not all new, but everything was rearranged to make your digital learning life easier.

創建者 PURNIMA M

2020年7月25日

COURSE is good but the grading system is disappointing as there are no enough peers in this group to review my assignment.

創建者 Artem K

2020年7月12日

Great course in general. but in the last lesson, materials often repeat what already has been shown before in the course.

創建者 Vinayan S

2018年4月9日

A very insightful course! A good learning journey! Would have loved to have some case studies as part of the curriculum

創建者 Deelip r D

2021年2月20日

overall the course in nice but a bit difficult to understand in which more concentration and dedication is required

創建者 Changfeng Z

2019年12月16日

The course is great! But it will be great if the marketing tools mentioned in the class will be introduced briefly.

創建者 Sofia R C

2018年11月5日

Super interesting! Really liked the way the course is organised and the lectures are very well explained. Thanks!

創建者 Natasha F

2018年3月8日

Good course but I feel as though a lot of the stats need to be updated, as many of them are around 5 + years old.

創建者 Ahmed S M A

2018年2月27日

The style of Kevin Hartman, Visiting Professor & Head of Analytics at Google is Good and I wish him more success

創建者 Marsha M

2020年5月18日

Great theory, I thought it was going to be dry because analytics is not my strong part but I really enjoyed it.

創建者 Richa G

2016年9月11日

It was a good course. Concepts like ZMOT and CDJ were the most interesting topics in these course !! Thanks.

創建者 Charlotta T

2017年3月16日

I found the course to be very informative and I learned a lot. The reading was very intense but very good.

創建者 Stephan H

2016年9月15日

Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

創建者 Salvatore C

2020年4月28日

Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

創建者 Roisin C

2017年2月22日

really enjoying the course, good information presented well and access to excellent reading materials

創建者 Suryasree R

2016年11月7日

Great reads, a good course to start with to understand the basics of digital marketing and analytics.

創建者 Ahmed M N A E

2020年8月17日

Great information as a start i understood the definitions and terms also ways of analytics and tools

創建者 Prerna B

2020年4月12日

This course gives you basic understanding of digital analytics which surely help you in Analy career

創建者 Diego F C

2018年4月26日

Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

創建者 RAO A R K

2020年5月13日

Great course but some content is outdated such as giving example of Google+ multiple times

創建者 fozan t

2019年9月17日

Very Theoritical and bit outdated , but its good for a person with no marketing background

創建者 Rajiv P

2016年12月6日

for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D

2017年5月18日

Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H

2016年7月24日

Very useful information, even for someone who already has some background on this matter.