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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,303 個評分
1,042 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


751 - Digital Marketing Analytics in Theory 的 775 個評論(共 1,025 個)

創建者 stuart a


covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.

創建者 Pornpun J


I like this course. The content here is not all new, but everything was rearranged to make your digital learning life easier.



COURSE is good but the grading system is disappointing as there are no enough peers in this group to review my assignment.

創建者 Artem K


Great course in general. but in the last lesson, materials often repeat what already has been shown before in the course.

創建者 Vinayan S


A very insightful course! A good learning journey! Would have loved to have some case studies as part of the curriculum

創建者 Deelip r D


overall the course in nice but a bit difficult to understand in which more concentration and dedication is required

創建者 Changfeng Z


The course is great! But it will be great if the marketing tools mentioned in the class will be introduced briefly.

創建者 Sofia R C


Super interesting! Really liked the way the course is organised and the lectures are very well explained. Thanks!

創建者 Natasha F


Good course but I feel as though a lot of the stats need to be updated, as many of them are around 5 + years old.

創建者 Ahmed S M A


The style of Kevin Hartman, Visiting Professor & Head of Analytics at Google is Good and I wish him more success

創建者 Marsha M


Great theory, I thought it was going to be dry because analytics is not my strong part but I really enjoyed it.

創建者 Richa G


It was a good course. Concepts like ZMOT and CDJ were the most interesting topics in these course !! Thanks.

創建者 Charlotta T


I found the course to be very informative and I learned a lot. The reading was very intense but very good.

創建者 Stephan H


Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

創建者 Salvatore C


Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

創建者 Roisin C


really enjoying the course, good information presented well and access to excellent reading materials

創建者 Suryasree R


Great reads, a good course to start with to understand the basics of digital marketing and analytics.

創建者 Ahmed M N A E


Great information as a start i understood the definitions and terms also ways of analytics and tools

創建者 Prerna B


This course gives you basic understanding of digital analytics which surely help you in Analy career

創建者 Diego F C


Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

創建者 RAO A R K


Great course but some content is outdated such as giving example of Google+ multiple times

創建者 fozan t


Very Theoritical and bit outdated , but its good for a person with no marketing background

創建者 Rajiv P


for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D


Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H


Very useful information, even for someone who already has some background on this matter.