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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,806 個評分
897 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


676 - 市场营销专业人士所需的数字分析:理论市场分析 的 700 個評論(共 881 個)

創建者 Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

創建者 Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

創建者 nadia n

Mar 06, 2019

Really good, I am just wondering to have more questions inside the exercises.

創建者 Simone P

Jun 14, 2020

Great course. Videos are a little older but other than that it is top notch.

創建者 Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

創建者 Brent C

Feb 01, 2018

solid overview of the theory of digital marketing from an industry leader.

創建者 Kshitij V

Jun 10, 2018

In some videos the audio was very low otherwise and excellent experience.

創建者 Sameed A B

Jul 09, 2020

A helpful course but should add more practical exercises in the course

創建者 Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

創建者 Christian E M

Feb 15, 2018

I think the topics were a bit out of date but otherwise a good course.

創建者 Samyaraj D

Sep 03, 2017

Liked the fact that the most relevant aspects of marketing was offered


Jun 04, 2020

Excellent course. i would have liked to go deeper in some real cases

創建者 Tanja T

Apr 16, 2020

bit out of date as it's 2020 now and most examples are from 2015/2016

創建者 Vanessa D M

Mar 09, 2020

Great class and lots of information to easily understand the concept.

創建者 Iveta E

Sep 25, 2019

Easy to follow, quite a lot of new information regarding the subject.

創建者 Koushik K

May 30, 2020

Full of theory, so it was a bit too hard to process so much of it

創建者 Filippo C

Jan 05, 2020

Good overview of the theory behind analytics in the digital world

創建者 Nacer F S

Jul 10, 2017

Too technical but hopefully the next course will do some practice

創建者 Angel A A D

Nov 26, 2015

great course, very good insights about the new marketing reality

創建者 Stuart W

Jun 23, 2016

Excellent course with concise and well articulated content.

創建者 Ana L G U

Jul 02, 2017

Very good overview of the digital marketing trends so far.

創建者 Pedro M

Jan 07, 2020

Good thoughts but lack of cases and exercise applications

創建者 George T

Feb 27, 2020

The course is well organized, and good for the beginner.

創建者 Dan S

Feb 12, 2020

Good course, relevant references and a good instructor.

創建者 Seif E T A

Feb 10, 2018

Great Course but needs updating since it is 4 years old