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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,734 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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676 - 700 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Ahmed Y

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Jun 18, 2020

great course

By NEELU S

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Jun 2, 2020

Great course

By Jonas R

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May 18, 2020

Great course

By Adittya S

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Apr 13, 2020

Fine course.

By Adil K G

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Apr 7, 2020

Great course

By Prakriti P

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Mar 25, 2020

Great Course

By Akansha K

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Dec 18, 2019

great course

By JEFFREY W

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Jul 31, 2019

Great course

By Napster B

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Jun 30, 2019

great course

By 5016 - A M

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Jun 26, 2019

great course

By Luis F B

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May 14, 2018

Great course

By Tim B

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Dec 11, 2017

Great course

By Ajay P

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Nov 21, 2016

Great Course

By Iswarya R

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Mar 28, 2021

it was nice

By VAIBHAV C

•

Aug 20, 2020

nice course

By Suhas H

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Jul 19, 2020

It was good

By Shaurya s

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Jul 17, 2020

good course

By VEERESH S

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Jun 16, 2020

Nice course

By mosab j

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May 31, 2020

Good course

By Ricardo H

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Jan 17, 2020

gret course

By Mohamed M A M S

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Jan 4, 2020

good effort

By Mohammad S

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Dec 29, 2019

Very useful

By Ahmed M

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Nov 9, 2018

good course

By Ana M

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Sep 24, 2017

So worth it

By ANUSHREE.S.V

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Jul 1, 2017

VERY USEFUL