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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,087 個評分
976 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


351 - Digital Marketing Analytics in Theory 的 375 個評論(共 960 個)

創建者 Amr A

Nov 23, 2016

Very good course, professor Hartman was really great!

創建者 Sarah M

Oct 24, 2017

Loved it! The material was interesting and engaging.

創建者 Pramuk E

Oct 09, 2017

Very Good course to specialize in Digital Marketing.

創建者 Mohammad F A

Jun 05, 2018

I learned a lot, thank you for this awesome course

創建者 Akhil V

Mar 05, 2018

Great Course for beginners in Marketing Analytics!

創建者 Daniel Á T v

Feb 08, 2016

Well oriented, organized and useful. Thanks a lot!

創建者 Alejandro H

May 12, 2020

Excelent course, thanks for this great oportunity

創建者 Ankur B

Jan 08, 2018

Very nice if you want to get clarity of concepts!

創建者 Shivanand R K

Jun 21, 2016

Great and Excellent thoughts and course material.

創建者 Iryna

May 12, 2016

I found this course very informative and helpful.

創建者 Eugene T

Feb 14, 2016

Excellent crafted content for Marketing Analytics

創建者 Scott W

Jan 28, 2018

Learned a ton of stuff to help me at my new job.

創建者 Maria L A P

Jan 22, 2017

great content, easy format, really interesting!!

創建者 Luka D

Apr 01, 2016

Great Course seems very interesting and engaging

創建者 Patricia G

Aug 05, 2020

It was a fantastic introduction to analytics!!!

創建者 William S

Jun 01, 2020

I learned a lot, which is the point. So thanks.

創建者 Jessica B

May 25, 2020

Great and very detailed information. Thank you

創建者 Madhu T

Jul 04, 2017

Great Course. Lots of very interesting details.

創建者 Charles R

Dec 29, 2016

I can't praise these courses enough. Thank you!

創建者 David V

Nov 20, 2016

Great theoretical basis for Marketing Analytics

創建者 Grecia L H

Sep 05, 2016

I really enjoyed this course, very recomendable

創建者 Michael C

Jun 17, 2020

Kevin Hartman Is a legend. A must-take course.

創建者 Adarsh T

Nov 30, 2019

Great course, a kickstart to digital marketing

創建者 Nourdine E H

Dec 01, 2017

Very interesting course, with a great teacher.

創建者 Andrew J D

Oct 04, 2016

good, looking forward to practical application