課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

學生對伊利诺伊大学香槟分校提供的 Digital Marketing Analytics in Theory 的評價和反饋

課程概述

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351 - Digital Marketing Analytics in Theory 的 375 個評論（共 960 個）

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熱門在線專項課程

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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

課程概述

熱門審閱

351 - Digital Marketing Analytics in Theory 的 375 個評論（共 960 個）

Coursera Footer

熱門在線課程

熱門在線專項課程

在線證書

在線學位課程

Coursera

社區

更多

學生對伊利诺伊大学香槟分校提供的 Digital Marketing Analytics in Theory 的評價和反饋