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返回到 Digital Marketing Analytics in Theory

學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
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4,231 個評分
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1,018 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據：

351 - Digital Marketing Analytics in Theory 的 375 個評論（共 1,001 個）

創建者 Anastasiia R

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2019年11月12日

Good Course! I wish it could help me a lot in my career.

創建者 Evgeny S

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2019年5月19日

Great course, I wish you'll update it to 2019 realities.

創建者 Bente N

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2016年6月26日

Very nice course with a lot of resources for future use.

創建者 Santoshi J D

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2015年8月26日

Very nice course for people who are new to digital area.

創建者 Abdullah K

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2020年11月14日

Nice Overview of various aspects of Digital Marketing..

創建者 Joana M E

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2020年7月26日

It was really a challenging course for me but worth it.

創建者 Nour B

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2018年8月6日

The professor's lectures and notes were really helpful.

創建者 Sahand a

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2020年2月9日

I love this course. It contains wonderful information.

創建者 NAVPREET K R

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2019年8月17日

Content is good and helps to understand the topic well

創建者 olga

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2017年12月17日

Good course about the value of analytics in Marketing.

創建者 Wim J K

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2017年10月31日

Excellent introduction course for marketing analytics.

創建者 YASSER P

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2016年9月21日

Great learning experience. This course is so upto date

創建者 NATALIA

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2015年10月1日

Relevant , not oveloaded with details, easy to follow.

創建者 Baduruliyage K A

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2020年10月30日

I had great knowledge and experience with this course

創建者 Janice C

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2020年4月6日

Very informative course. I learnt so much, thank you!

創建者 GERARD M

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2019年12月12日

A great frame work and focused on the critical stuff.

創建者 Hassan S

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2017年12月29日

This course was so practical and useful in real life.

創建者 Amr A

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2016年11月23日

Very good course, professor Hartman was really great!

創建者 Sarah M

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2017年10月23日

Loved it! The material was interesting and engaging.

創建者 Pramuk E

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2017年10月8日

Very Good course to specialize in Digital Marketing.

創建者 Mohammad F A

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2018年6月4日

I learned a lot, thank you for this awesome course

創建者 Akhil V

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2018年3月5日

Great Course for beginners in Marketing Analytics!

創建者 Daniel Á T v

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2016年2月8日

Well oriented, organized and useful. Thanks a lot!

創建者 Rumanti D P

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2020年11月14日

Very satisfied with the content and the delivery.

創建者 Alejandro H

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2020年5月12日

Excelent course, thanks for this great oportunity

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