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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,231 個評分
1,018 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


301 - Digital Marketing Analytics in Theory 的 325 個評論(共 1,001 個)

創建者 Payal J


Recommend for those who want to learn the insights of Digital Marketing

創建者 Alexandre R


Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

創建者 Aysenur I E


I really enjoyed and learned a lot during the course. Thank you so much

創建者 Mark J


Class provides a good explanation of what tools are out there to help.

創建者 Moutushi S


Great course. learned a lot, and hoping to complete all five of these.

創建者 Nicole M


I really enjoyed the professor’s first hand experience and know-how.

創建者 Joshua C


This course really help to get my web analytics fundamentals covered

創建者 Malin C


Hands on content and learnings combined with inspirational lectures.

創建者 SINA T E


nice topics which help you understand the basic of digital marketing

創建者 juana


Awesome course!! I hope Coursera brings more courses like this one!!

創建者 Tiffany A T


It is very informative and helpful to beginners like me. Thank you.

創建者 Georgios D T


Great content, can learn a lot. Thanks for the opportunity Coursera

創建者 Bea R


Great class. Very insightful with practical application and tools.

創建者 Betari A P


The lecture is very clear, easy to understand, everything is good!

創建者 Gayatri A


Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

創建者 Lisseth A C M


A great course to get a quick introduction to the Analytics world.

創建者 Sumit B


Good course! I recommend to all who wants to learn about Analytics

創建者 suly o l r


It was very clear presented and easy to understand for any level.

創建者 Joey S


Kevin Hartman presents great information in both the CDJ and MAP!

創建者 naveen m


Perfect for anyone wanted to learn concept of marketing analytic.

創建者 Dmitry A


Very good in case if you are working in marketing, web analytics.

創建者 rayan z


Great course.

I enjoyed it a lot and learnt plenty of new things.

創建者 vallabh p s


great course! get the foundation of web analytics for marketing.

創建者 Lim K B J


Excellent course., updated my marketing knowledge. Thank You !

創建者 Thanh H P W


Easy to understand, provide solid overview of digital analytics