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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,087 個評分
976 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


301 - Digital Marketing Analytics in Theory 的 325 個評論(共 960 個)

創建者 Betari A P

Sep 22, 2020

The lecture is very clear, easy to understand, everything is good!

創建者 Gayatri A

Jul 06, 2020

Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

創建者 Lisseth A C M

Aug 07, 2017

A great course to get a quick introduction to the Analytics world.

創建者 Sumit B

Apr 05, 2017

Good course! I recommend to all who wants to learn about Analytics

創建者 Joey S

May 09, 2016

Kevin Hartman presents great information in both the CDJ and MAP!

創建者 naveen m

Mar 07, 2016

Perfect for anyone wanted to learn concept of marketing analytic.

創建者 Dmitry A

Aug 07, 2015

Very good in case if you are working in marketing, web analytics.

創建者 rayan z

Sep 01, 2020

Great course.

I enjoyed it a lot and learnt plenty of new things.

創建者 vallabh p s

Aug 31, 2020

great course! get the foundation of web analytics for marketing.

創建者 Lim K B J

Mar 15, 2020

Excellent course., updated my marketing knowledge. Thank You !

創建者 Thanh H P W

Feb 25, 2018

Easy to understand, provide solid overview of digital analytics

創建者 Shefali S

Mar 30, 2020

This course is good for beginners. The study material is great

創建者 Paul M

Jun 05, 2020

Good course from an exerpienced - "real world" point of view.

創建者 Bhagat V P

Jul 14, 2017

Excellent Professor, Excellent Course, Excellent Course Work.

創建者 Konark P

Apr 24, 2020

Course is nicely structured with a lot of relevant readings.

創建者 Franklin a

Mar 26, 2020

Very useful and interesting course with detailed explanation

創建者 Justin J I

Mar 23, 2020

Excellent introduction into the basics of digital analytics!

創建者 Joe F

Jun 20, 2018

This is a very interesting class. I'm learning a great deal.

創建者 Dave W

Mar 08, 2018

Very complex but informative.. not for the faint of heart...

創建者 Anthony A D

Dec 18, 2017

Very beneficial course! Really enjoyed it and learned a lot.

創建者 Gaston V

Aug 23, 2017

Super efficient no nonsense great content. Very applicable.

創建者 Raguraman S

Jan 06, 2017

A brief introduction on various phases of Marketing analyst.

創建者 Jillian G

Oct 15, 2020

I found the materials and supplemental readings invaluable.

創建者 Bharathy K

Aug 15, 2020

its a wonderful course for budding analyst< easy to learn .

創建者 Yuvika G

Aug 13, 2019

Trainers are too good. Examples discussed were interesting.