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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,231 個評分
1,018 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


276 - Digital Marketing Analytics in Theory 的 300 個評論(共 1,001 個)

創建者 Valeriia S


I found it very informative and good for some who starts from 0 level on marketing

創建者 Olga N


I learned a lot during this course. I loved the way it is organized and presented.

創建者 Mohan S


Very nice course if we need to have some basic understanding of digital marketing.

創建者 Ashish p


I learnt a lot about digital analytics for marketing with the help of this course

創建者 Orlando C


Loved it! Great resources to follow up on, awesome articles and helpful students.

創建者 Neha L


It is an amazing course that teaches all the digital concepts in a very easy way.

創建者 Aman S


Thanks a ton for the great insights! I had a lot of fun while doing this course!

創建者 Waaris K


all the theoretical topics covered related to web analytics were very valuable.

創建者 Miloni R


This course has helped me understand the fundamentals and enhance my knowledge.

創建者 Sohaib U


Great theoretical intro to the wonderful, daunting world of Digital Analytics.

創建者 Jaime A M B


Excelente course, very intuitive and very well explained! Totally recommended!

創建者 João C


Very special, good insight and directions to grap digital analysis subjects.

創建者 Cesar R


This course holds the basis for all web analytics. A must for every marketer

創建者 Tania K


Digital analytics for marketing professionals: marketing analytics in theory

創建者 Enoch D A


Great experience. can't wait to take the next course in this specialization

創建者 Emperatriz O


I appreciate very much all the insights, readings and lessons, very useful.

創建者 Heinz D


Good teacher, who is able to explain the topic in a clear and distinct way.

創建者 alexandra r


I find the class very useful and the professor explains everything nicely.

創建者 Dario J V


Practical lessons. I have been applying all new knowledge lessons at work.

創建者 Rabindra A


Plotted very well , now able to visualize the marketing analytics theories

創建者 Arun R


Thank you for a wonderful learning opportunity. Thoroughly enjoyed the ric

創建者 Justina E


Wow! This was a really nice experience and an eye opener! I learnt a lot.

創建者 Henson C


The course if very insightful and has real world practical applications.

創建者 Suman D


Great Course and best way to explain the marketing analytics, especially

創建者 Godwin E


All lessons integrates well. I am interested to learn the practice part.