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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,091 個評分
977 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


276 - Digital Marketing Analytics in Theory 的 300 個評論(共 963 個)

創建者 Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

創建者 João C

Jun 22, 2016

Very special, good insight and directions to grap digital analysis subjects.

創建者 Cesar R

Mar 04, 2016

This course holds the basis for all web analytics. A must for every marketer

創建者 Tania K

Sep 21, 2015

Digital analytics for marketing professionals: marketing analytics in theory

創建者 Enoch D A

Mar 20, 2020

Great experience. can't wait to take the next course in this specialization

創建者 Emperatriz O

Nov 13, 2019

I appreciate very much all the insights, readings and lessons, very useful.

創建者 Heinz D

May 28, 2019

Good teacher, who is able to explain the topic in a clear and distinct way.

創建者 alexandra r

Oct 15, 2020

I find the class very useful and the professor explains everything nicely.

創建者 Dario J V

May 27, 2020

Practical lessons. I have been applying all new knowledge lessons at work.

創建者 Rabindra A

Jun 06, 2019

Plotted very well , now able to visualize the marketing analytics theories

創建者 Arun R

Nov 22, 2015

Thank you for a wonderful learning opportunity. Thoroughly enjoyed the ric

創建者 Justina E

Jan 05, 2020

Wow! This was a really nice experience and an eye opener! I learnt a lot.

創建者 Henson C

May 15, 2020

The course if very insightful and has real world practical applications.

創建者 Suman D

May 15, 2019

Great Course and best way to explain the marketing analytics, especially

創建者 Godwin E

Jun 10, 2018

All lessons integrates well. I am interested to learn the practice part.

創建者 Payal J

Oct 20, 2020

Recommend for those who want to learn the insights of Digital Marketing

創建者 Alexandre R

Jun 03, 2019

Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

創建者 Aysenur I E

Apr 22, 2019

I really enjoyed and learned a lot during the course. Thank you so much

創建者 Mark J

Jul 22, 2020

Class provides a good explanation of what tools are out there to help.

創建者 Moutushi S

Mar 19, 2017

Great course. learned a lot, and hoping to complete all five of these.

創建者 Joshua C

Sep 27, 2020

This course really help to get my web analytics fundamentals covered

創建者 Malin C

May 03, 2020

Hands on content and learnings combined with inspirational lectures.

創建者 SINA T E

Jun 09, 2018

nice topics which help you understand the basic of digital marketing

創建者 juana

Apr 29, 2016

Awesome course!! I hope Coursera brings more courses like this one!!

創建者 Georgios D T

Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera