Chevron Left
返回到 Digital Marketing Analytics in Theory

學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,226 個評分
1,017 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

226 - Digital Marketing Analytics in Theory 的 250 個評論(共 1,000 個)

創建者 Meghan R

2016年3月11日

This course did a good job of explaining the practical application on several complex marketing theories.

創建者 Mihai B

2019年5月3日

Best part is how it guides and encourages you to research and discover a lot of information on your own.

創建者 Ricardo G P

2016年12月14日

Liked a lot, more complex than the first course of the specialization but presented in a very clear way.

創建者 Austin C E

2020年9月9日

This was an awesome experience though by a seasoned professional with relatable applications just great

創建者 Tumelo M

2017年6月8日

Tis course gave me clearer understanding in what Digital Marketing Analysis for Marketing is all abouto

創建者 Erica F A

2019年4月30日

Very good course for beginners in this field, very simple relevant information about digital analysis.

創建者 Sean R

2017年4月19日

Great introduction to marketing analytics to understand the role it plays in the success of marketing.

創建者 Nelson D C G

2016年2月8日

With no competitors, I think this is one of the most interesting courses of the entire specialization.

創建者 Nararya A D

2019年7月10日

Great mentor and materials for study!

Absolutely help you to understand more about web analytics world

創建者 Norman C

2017年4月14日

Great course, well worth taking since Kevin is an integral part of the Google Digital Analytics Team.

創建者 Carlos E L D

2018年5月23日

Amazing course, content is very in-depth and the professor makes it a joy to understand everything.

創建者 Fausto O

2016年9月26日

Very interesting reading materials, as well as the overall cover of this course. I truly recommend!

創建者 Leandro A d S

2019年8月7日

It is a great course I really recommend for everyone interested in the field of Marketing Digital!

創建者 Reber E J

2018年1月26日

Great overview of frameworks, metrics and tools. Looking forward to use the knowledge in practice.

創建者 RISHABH V

2020年6月8日

Awesome Course !! Love the Way Instructor explained and introduce to us about Marketing Analysis.

創建者 Gopakumar V S

2017年10月22日

It is the best online course. I'm very interested to learn new things, coursera made it possible.

創建者 Suku M

2018年5月30日

Excellent introduction to the world of Marketing Analytics. Good videos, readings and resources.

創建者 Alfredo A

2019年4月19日

Excellent, very good instructor and very clear concepts on Marketing Analytics showed in course

創建者 VAISHNAVI U

2020年6月30日

I really enjoyed doing this course. most of my peers were very good and the prof. teaches well

創建者 Mai L

2017年11月30日

I have got a systematic knowledge base of web analytics from this course. Thank you very much!

創建者 vijay b

2017年4月24日

I liked the class learned a ton of things and they had us read some very interesting articles.

創建者 Saubhagya C

2020年4月4日

I am learning a lot about marketing analytics. An excellent course. I am enjoying it so much.

創建者 Mark P

2016年10月10日

Great intro into Market Analytics, though more basic if you have experience in this industry.

創建者 ROBERTO B

2015年9月18日

Interesting content and very well designed course. Instructor is good at explaining concepts.

創建者 kirlos g

2020年9月11日

great course

it gave me more than a certificate really it gave me big information about data