Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1

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From the course by University of Illinois at Urbana-Champaign
市场营销专业人士所需的数字分析:理论市场分析
1960 ratings
University of Illinois at Urbana-Champaign
1960 ratings
Course 2 of 7 in the Specialization 数字化营销
From the lesson
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Meet the Instructors

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business

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