Lesson 5: The Consumer–Brand Relationship, Part 2

From the course by 伊利诺伊大学香槟分校
1912 ratings
1912 ratings
Course 2 of 7 in the Specialization 数字化营销
From the lesson
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

Meet the Instructors

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business