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學生對 元信息 提供的 Marketing Analytics with Meta 的評價和反饋

4.9
61 個評分

課程概述

This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis. By the end of this course you will be able to: • Describe how an ad is created and delivered in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test • Evaluate advertising effectiveness with Conversion Lift Tests • Evaluate advertising effectiveness with Brand Lift tests • Choose the best approach to evaluating advertising effectiveness given a scenario • Explain how and when to apply Marketing Mix Modeling • Choose the best approach to optimizing your marketing mix given a scenario • Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program....

熱門審閱

MM

2022年2月5日

The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.

AR

2022年1月23日

Helped me revise all the stuff that I have learnt in the previous courses in the specialization.

篩選依據:

1 - Marketing Analytics with Meta 的 13 個評論(共 13 個)

創建者 Meline

2022年2月6日

The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.

創建者 Archana T R

2022年1月24日

Helped me revise all the stuff that I have learnt in the previous courses in the specialization.

創建者 Muhammad A Y

2022年3月18日

Specially thanks Coursera Give this Oppertunity and my beloved instructor these Courses (Anke Audenaert

) i really learn a lot from this course i love the excellent way of teaching (Anke Audenaert

) by Meta i love meta

創建者 Learning S

2022年3月26日

from this course i've learned so many useful insight to make an analysis from the marketing campaign. It's not only marketing analytics but at the end of the course they also give me a quick tips to make good presentation

創建者 Осепян Л Р

2022年3月11日

It was were valuable and full of insights! I do recommend it if you are just a beginner in this field!

創建者 Muhammad A

2022年7月21日

Awesome course.

I learn a lot of new things during this course.

Highly recommended.

創建者 Jesus P

2022年6月26日

Me gusto mucho aprender sobre esta area. Muchas gracias

創建者 ArtamielIDN

2022年3月8日

Very helpful to learn how to use facebook in marketing

創建者 Lucas A

2022年5月6日

Curso muy completo y explicado de clara.

創建者 Cheikh B

2022年7月25日

Very well explained thanks a lot

創建者 Gabriel E A A

2022年7月12日

Excellent!

創建者 Victor H

2022年2月19日

The course is refrshing. The teacher is excellent and informative. I learn a lot and wish I can pass the FACEBOOK examination. I start from the latest course backward to the first one as I learn data analytics before. I wish I won't forget all practical issues in the final exam

創建者 praphat c

2021年12月31日

clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.