課程信息

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第 6 門課程(共 6 門)
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完成時間大約為12 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 6 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為12 小時
英語(English)
字幕:英語(English)

提供方

艾莫利大学 徽標

艾莫利大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

Marketing Analytics Project Description

完成時間為 1 小時
2 個閱讀材料
2 個閱讀材料
Capstone Overview15分鐘
Pre-Readings30分鐘
2

2

完成時間為 4 小時

Exploratory Analysis

完成時間為 4 小時
9 個視頻 (總計 91 分鐘), 2 個閱讀材料, 1 個測驗
9 個視頻
Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers8分鐘
Meaningful Marketing Insights - Organizing Data10分鐘
Meaningful Marketing Insights - The Motion Picture Industry12分鐘
Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data13分鐘
Meaningful Marketing Insights - Displaying Conditional Distributions4分鐘
Meaningful Marketing Insights - Analyzing Qualitative Variables3分鐘
Meaningful Marketing Insights - Steps in Constructing Histograms11分鐘
Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data14分鐘
2 個閱讀材料
Activity & Explanation of Review Content45分鐘
Meaningful Marketing Insights - Parts 2 - 340分鐘
3

3

完成時間為 2 小時

Data Preparation and Model Building

完成時間為 2 小時
3 個閱讀材料
3 個閱讀材料
Data Preparation Instructions20分鐘
Populating the Template20分鐘
Review Forecasting Models for Marketing Decisions, Parts 1 - 310分鐘
1 個練習
Logistic Regression Practice6分鐘
4

4

完成時間為 1 小時

Model Validation and Comparison

完成時間為 1 小時
1 個閱讀材料
1 個閱讀材料
Model Validation20分鐘
1 個練習
Model Validation5分鐘

審閱

來自MARKETING ANALYTICS CAPSTONE PROJECT的熱門評論

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關於 市场分析基础 專項課程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
市场分析基础

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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