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學生對 Facebook 提供的 Marketing Analytics Foundation 的評價和反饋

4.8
102 個評分
22 條評論

課程概述

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Facebook pixel and how it is created on the Facebook platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Facebook Analytics Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

熱門審閱

HL
2021年11月30日

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

VT
2021年12月3日

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

篩選依據:

1 - Marketing Analytics Foundation 的 25 個評論(共 26 個)

創建者 younes s

2021年11月29日

Good

創建者 Maria P B P

2021年11月22日

This course makes a wonderful introduction to Marketing analytics. It allowed me to learn new concepts by putting them in context and help me to understand the importance of data in Marketing. If you are looking for an introduction to data analytics focused on digital marketing, this is a good course to start.

創建者 Hornelius L

2021年12月1日

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

創建者 VANDIT T

2021年12月4日

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

創建者 Eucharia O

2021年11月21日

The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful

創建者 Yuan L

2021年11月29日

I just finished the first course and I love it. Great examples make me understand easily after knowing those terminologies.

創建者 Donald

2021年11月26日

The Marketing Analytics course was in-depth and touched on vital areas of conducting analytics on marketing efforts.

創建者 Madina I

2021年11月5日

THanks a lot for effective and smart way to introduce difficult topics in an easy and interesting ways!

創建者 Akinade K A

2021年11月26日

Really interesting and insightful. I am really enjoying this new journey of mine

創建者 Carey S

2021年12月8日

T​hank you! This was an informative course. Very helpful.

創建者 Syed M I S

2021年11月23日

One of the best course I have ever taken. Great job.

創建者 min c

2021年11月23日

Great insights from a awesome teacher.

創建者 Md S H

2021年12月1日

wonderful course. so i m very happy

創建者 Fares O M

2021年12月3日

that was helpful thank you so much

創建者 Md. D H

2021年10月29日

Just Awsome Experiance

創建者 Mayank K

2021年12月7日

Excellant course.

創建者 Hamwon S

2021年11月22日

Helpful training.

創建者 Ahsan A

2021年12月7日

brain storming

創建者 IREM R D

2021年12月2日

That was nice

創建者 Ahmed K

2021年11月26日

AMAZING

創建者 Juan P G

2021年11月25日

As the name signals, this is a foundations course. It provides a good overview of key digital marketing concepts, but the content is covered at a high level. I would suggest that Facebook and Coursera consider offering people the option to answer a test upfront to assess if they really need to take the course or if they have sufficient knowledge to skip it (as it's done in other courses of this kind - e.g. Google Analytics)

創建者 Saturain V N

2021年11月29日

N​ice course, I like the way teacher explain thsi course so clear.

創建者 stepha

2021年11月20日

good

創建者 Darapich

2021年11月28日

A good start for those who are into Facebook marketing. This course just laid out the basic foundation, not in-depth yet.

創建者 David G

2021年12月5日

T​here was nothing wrong with the course. It real it not get into marketing analytics.