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學生對 元信息 提供的 Marketing Analytics Foundation 的評價和反饋

744 個評分
162 條評論


This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....




This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.



I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.


1 - Marketing Analytics Foundation 的 25 個評論(共 173 個)

創建者 Hornelius L


This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

創建者 Nischith R


This being the foundation of Marketing Analytics, it is rightly solidified by explaining on the Marketing Process and where the analytics is getting involved in this process.

創建者 Vandit T


This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

創建者 younes s



創建者 Tom S


As a foundational course, it helepd me a lot, I'm very interested in marketing, and after going through this course I understood so many topics I did not know taht even existed, let alone knowing what they mean and how to use them.

The foundation information regarding google analytics/facebook ad manager - and the quiz questions could be a little tricky because they don't come up the best and in the most clear way, so let your brain work a little bit and do a little research along the material and you'll come up with it.

Anke is a great lecturer and provides the information in a very clear way.

Can't wait for the next course :]

創建者 Jessica M


really deep dive in any specific aspects of Marketing Analytics nor does it focus on the technical appliance of marketing analysists' tools but more as the title of the course says just laying out the foundations and I think it did a great job at explaining the important aspects of Marketing Analytics. I highly recommend this course for people who want to understand Marketing Analytics in a holistic way.

創建者 Maulidina R


Awesome course! Thank you for these experience and I'm really excited to share my experience for my friends. Obviously, it's been tough weeks, but I enjoy really well because Mrs. Audenaert always encourages us to keep up our lessons. Thank you, Mrs. Audenaert! Thank you, Coursera! And of course, thank you Facebook!

創建者 Muhammad H A


It was a very knowledgeable and authentic course for the social media marketing foundation. Best for those who want to start their career in digital marketing and social media marketing. This course taught me about the basics of Facebook advertising and Google Analytics and the importance of data analytics in them.

創建者 Maria P B P


This course makes a wonderful introduction to Marketing analytics. It allowed me to learn new concepts by putting them in context and help me to understand the importance of data in Marketing. If you are looking for an introduction to data analytics focused on digital marketing, this is a good course to start.

創建者 Justine A G


I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

創建者 Tina V R


W​ell designed, easy to follow and understand. I really liked her teaching method and the way she presented the material. It wasn't boring! I highly recommed this class.

創建者 Juan P G


As the name signals, this is a foundations course. It provides a good overview of key digital marketing concepts, but the content is covered at a high level. I would suggest that Facebook and Coursera consider offering people the option to answer a test upfront to assess if they really need to take the course or if they have sufficient knowledge to skip it (as it's done in other courses of this kind - e.g. Google Analytics)

創建者 Babette H Y


This course had a lot in it for an introduction to marketing analytics, but it was well presented; Anuka is one of my favorites. The information learned already has encouraged me to go further, and surprisingly I enjoyed the Data Protection section and the Google Ads insight lessons.

創建者 Parul O


It was really interesting and helpful program I've ever enrolled with. I have learnt many this about Digitial marketing from the scratch with helpful stimulations. I have given me a bird's eye view of the marketing industry. I can now vouch for COURSERA!



I think everyone should take this course no matter what is his specialization as the world goes more and more digital every day so this course will help people understand their rights and how to protect themselves and enjoy their usage of online services.

創建者 Gazel S


The course is detailed, well planned and well taught. The short videos along with the quiz helps to test ones knowledge. Engaging with other learners opens a window to learn others thoughts and learnings

創建者 Amy-Louise D


Fantastic course to start me off on my way to getting the Facebook Marketing Analytics Specialization. I really enjoyed it and feel like I have learned a lot already.

創建者 Agyeman M


So far so good. I have learned a great deal about Marketing Analytics in just a month at my own convinient time.

Great content and easy to understand. Good Job!

創建者 Ms. N T T


The way that instructor taught, course, and lecture are very great. It is really effective for those people who will work in marketing or analytics field.

創建者 jiseung r


Highly engaging and definitely worth the time I've spent on it. What more to propel your career than honing in the foundations for marketing anlytics?

創建者 Ahmed D


I really like the course and it organisation. Most gratefully to the faciliator, she has indeed make the course more presentable and easy to learn

創建者 Heather E P


This course is informative, engaging, and well put together. The instructor is easy to follow and helps move students through lessons with ease.

創建者 Moken M


Fairly easy to undersatnd and very oganised in the presentation. It set a great foundation for the next course and built my confidence.

創建者 Ha N


the content delivered by the instructor is very clear and easy to understand. I also love her teaching style, very energetic and concise

創建者 Eucharia O


The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful