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學生對 麦考瑞大学 提供的 Marketing analytics: Know your customers 的評價和反饋

4.6
60 個評分
24 條評論

課程概述

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

熱門審閱

RA

May 11, 2020

It really a wonderful course which help us to to treat our customers efficiently and know more about customer services

CC

Apr 18, 2020

A very useful course specially for those students who are about to enter the corporate world

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1 - Marketing analytics: Know your customers 的 24 個評論(共 24 個)

創建者 Ishaan T

Apr 17, 2020

Very well explained, loved the intro music before starting a session, also loved the provided reading section which includes TED Talks... Well, for me the provided video link in a reading section was too long.... but that's not a problem I guess... Thanks for this wonderful experience, sir!!!!!!!

創建者 Roscelle A O

May 25, 2020

I learned a lot from this course, specially in understanding customers and how marketing is important to one's business.

創建者 Rinshad A

May 11, 2020

It really a wonderful course which help us to to treat our customers efficiently and know more about customer services

創建者 CHANGAVALLI V C

Apr 18, 2020

A very useful course specially for those students who are about to enter the corporate world

創建者 Gurpreet K

May 21, 2020

Its Very Beneficial for people who wanna make their career in Marketing.

創建者 SIDHARTH N

May 19, 2020

Very helpful course ..... i think everyone should opt for this course

創建者 Shivam G

May 23, 2020

The content was easy to grasp and the resources were very relatable.

創建者 Shubham M

Apr 12, 2020

The course was really helpful and many thing were new for me.

創建者 Bader A

Apr 11, 2020

very informative and enjoyable subjects and inspiring videos

創建者 Venkateswararao N D

May 19, 2020

Excellent Course videos, training aids and survey reports

創建者 Bhavesh L

May 27, 2020

Excellent course content delivered by very good tutor.

創建者 Cathy Y

May 23, 2020

Simply taught yet practical and effective course!

創建者 Bhavesh P

Jun 02, 2020

good marketing skills mentioned

創建者 ROOPALI R

Apr 17, 2020

Very nicely explained!

創建者 Vinod K R

Apr 10, 2020

good course thank you

創建者 Mohd R b M A

May 29, 2020

an eye opener course

創建者 Deleted A

Apr 16, 2020

yes

創建者 Tim W

May 29, 2020

A great course! Would definitely recommend!

創建者 Ajeet S

May 26, 2020

Nice Content.

創建者 chetan s

Apr 10, 2020

this was good

創建者 Amjad M

Mar 31, 2020

good

創建者 Anoop

Mar 20, 2020

It was a great experience

創建者 Maria F S

Feb 04, 2020

Not what I was looking for.

創建者 Skyler R

Jan 10, 2020

Need more practical analysis tools, less theory