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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

655 個評分
151 條評論


Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....



Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.


Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!


76 - Marketing in an Analog World 的 100 個評論(共 146 個)

創建者 Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

創建者 Roberto C

Nov 06, 2018

If you want to know the future of retail, it's your course.

創建者 Dr A R U

May 22, 2020

Superb experience.. teaching style of Aric is commendable.

創建者 Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

創建者 Deep J G

Jul 23, 2020

The teacher is awesome and the course is well thought of.

創建者 Anantharam S

Feb 27, 2020

Amazing course on marketing insights for analog world!

創建者 Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.

創建者 Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!


Jul 04, 2018

The course was very practical in it's approach.

創建者 Andrejs V

Nov 07, 2017

Great topic covered, the course is up to date.

創建者 ayman m f e

Dec 18, 2018


創建者 Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

創建者 Hassan S

Apr 17, 2018

An exceptional course, very very practical.

創建者 Neha s

Jul 24, 2020

This is a very excellent learning course

創建者 Pragyan

Jul 16, 2020

excellent experience withj this course.


Apr 06, 2020

excellent, very good quality in matter

創建者 Md I I C

Aug 12, 2020

Excellent and very Innovative Course.

創建者 Julia A

May 18, 2020

Very interesting course! Recommended!

創建者 Vallabhaneni S

May 29, 2020

Course is good know about marketing

創建者 Lim K B J

Mar 29, 2020

Very good analog marketing course.

創建者 Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

創建者 Farhad S R

May 07, 2018

The best course of this package.

創建者 keki k

Nov 11, 2017

Thanks for the wonderful insight

創建者 Otis Y Y

Jun 23, 2020

Learning a lot of new knowledg

創建者 Jennifer H

Nov 07, 2019

Excellent Course learned a lot