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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

497 個評分
96 條評論


Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....



Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.


Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!


51 - Marketing in an Analog World 的 75 個評論(共 91 個)

創建者 Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.

創建者 Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!


Jul 04, 2018

The course was very practical in it's approach.

創建者 Andrejs V

Nov 07, 2017

Great topic covered, the course is up to date.

創建者 ayman m f e

Dec 18, 2018


創建者 Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

創建者 Hassan S

Apr 17, 2018

An exceptional course, very very practical.

創建者 Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

創建者 Farhad S R

May 07, 2018

The best course of this package.

創建者 keki k

Nov 11, 2017

Thanks for the wonderful insight

創建者 Jennifer H

Nov 07, 2019

Excellent Course learned a lot

創建者 Amir M M L

Jan 30, 2020

Great Course & Information

創建者 Vincent O K S

Aug 05, 2019

Good course. Learn a lot

創建者 Sidharth M

Oct 25, 2018

Really nice experience !

創建者 Carlos M

Nov 10, 2019

the professor is great!

創建者 Javier V

Jun 11, 2018

Excellent, eye opening

創建者 RORY C

Oct 22, 2019

Loving this class.

創建者 Antony J L

Dec 15, 2018

Excellent course!!

創建者 Dejan C

Nov 03, 2019

Excellent course!

創建者 Abhishek C

Jul 04, 2018


創建者 tiago t

Feb 08, 2018

Aric is the best!

創建者 Seif E T A

Feb 25, 2018

Simply Excellent

創建者 Murtuza Z H K

Jul 31, 2018

Great course

創建者 Sarunya W

Jul 06, 2018

Great course

創建者 Vibol M

Feb 16, 2018

very usefule