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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
655 個評分
151 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

熱門審閱

AA

Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

A

Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

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26 - Marketing in an Analog World 的 50 個評論(共 146 個)

創建者 Lin D

Feb 09, 2019

The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!

創建者 Gisela S

Apr 05, 2020

I enjoyed the course. It was an interesting topic to learn. Kudos to Professor Aric Rindfleisch for putting this course materials together. I understand it is not an issue topic to work on. Thank you for the effort and the generous knowledge that you share with all your students. :)

創建者 Marina M

Apr 17, 2020

It is very interesting and really challengeable course. I enjoyed practise tasks. This course gave me opportunity to look around me and create new things for my current work. I'm very exciting talking about this course with my friends and share the ideas.

創建者 Luis A C M

Aug 01, 2020

I like the course. The way Professor Aric teach is fantstic. He is such an enthusiastic person. The concepts were explained in an way people like me who speaks english as a second language can fully understand. I want to thanks the UIUC for this course.

創建者 Denisa F

Jun 13, 2020

Very interesting course with a great lecturer! Theory well explained with many examples and practical exercises are enjoyable. Well balanced practical and theoretical parts and structure that keeps the students listening and participating.

創建者 LUCAS R D S

Nov 04, 2019

Curso sensacional, nos faz ter uma visão muito ampla do quanto o analógico ainda tem espaço mesmo com a evolução do digital, em marketing estarmos cientes disso e acompanhando todas as mudanças é algo essencial, recomendo muito.

創建者 Aditya V

May 29, 2020

One of the best designed courses available online. Prof Aric Rindfleisch has made all the efforts to make the course useful and complete from all the respects. Kudos to Him, his team and Coursera for this wonderful course.

創建者 Elisabetta S

Oct 24, 2017

Every course hold by professor Aric Rindfleisch is extremely fun and interesting. No wonder this will be a successful course! I really enjoyed it and hope to find some new content from the professor on Coursera.

創建者 Heer S

Jul 06, 2020

It is a great course. Everything is explained soo well and all the activities and peer assignments are very innovative and informative. It is totally worth it spending time on this course. Great instructor

創建者 Bhuiyan M M S

May 07, 2020

This is an excellent course which shows how in a world of digital dominance, analog strategy and marketing techniques are securing their place and adding value to an overall marketing strategy of a brand.

創建者 Akin F A

Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

創建者 April W

Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

創建者 Bénédicte M

Jun 20, 2019

I loved this course and found it really interesting. It is rather rare now to see people aknowledging that not everything has to be digital and that analog also has benefits.

創建者 Mohammad F R A

Jul 19, 2020

Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.

創建者 Tom J

Oct 29, 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

創建者 Sharlene V

May 20, 2019

For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)

創建者 Jorge A G O

Apr 09, 2018

The course is really good, but the reviews work had a problem a lot of users use two start system and get stuck in the course. A lot of people get desperate.

創建者 Teresa B

Nov 23, 2017

really interesting course with plenty of different materials to learn from. sometimes hard to complete in a reality different from the US, but great otherwise

創建者 Yuliia B

Apr 23, 2020

I am not sure that the information in this course will be important for my job and career, but it is very interesting and important for marketers.

創建者 N.Srinivas

Apr 01, 2020

Most fantastic course I've come across in a while. I thoroughly enjoyed the flow of program with Quizzes alongside case studies every week.

創建者 Carlos S

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

創建者 Veronica L

Dec 10, 2019

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

創建者 Alexandre R

Oct 08, 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

創建者 Daniel J V I

Mar 12, 2020

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

創建者 Tasha F

Nov 04, 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.