Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
創建者 Magda G C V•
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
創建者 Subhajyoti C•
I like the presentation however not sure if it meant sense to have so many exercises. They ofcourse did add value but needed some diversity.
創建者 Joseph R P•
Answers required are typically 3 sentences to 5 bullets. Could have been more challenging in regards of thought experiment essays.
創建者 Mehrdad k•
thank you so much from all people who worked hard to create.this nice course
創建者 Brett C M•
A good addition to bookend the Digital Marketing Specialization.
創建者 Ankitha P•
was interesting. All the interviews were insightful
創建者 Akhil A•
It was a unique course in itself.
創建者 Maria L C•
Interesting and authentic!
創建者 Ahmed M A E M M•
創建者 Amit B•
創建者 Jamie S•
I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.
創建者 Amruta M•
Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.
Professor has a good style.
Informed me of a few new things.
The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.
The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.
Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.
創建者 Jon N•
As much as I'd like to say nice things, I can't. This is a filler course that has nothing to do with the larger specialization of digital marketing. There were a few interesting things that you MIGHT be able to make an argument are relevant (distantly), but that content could have been put in a single week class. I think it's too long, and there's too much that isn't relevant. Unfortunately, it's required to get to the capstone.
Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.
創建者 Michael T•
Had a very difficult time receiving reviews to advance to the capstone class.
創建者 Tanusree B•
Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.
創建者 Cecil W•
Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.
創建者 Mark J•
Aric is the worst. All of his classes are a waste of time and super annoying. I don't need to see you eat a candy bar.
創建者 MOHAMED F S•
some assignments are not opening
創建者 Tariel T•