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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
886 個評分
227 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

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AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

AA
2020年1月30日

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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176 - Marketing in an Analog World 的 200 個評論(共 222 個)

創建者 Malika P

2020年4月8日

Amazing course!

創建者 Jaime C B

2020年8月20日

Great Course!

創建者 Ajeet M

2020年5月16日

Great course!

創建者 Eduardo A F V

2021年2月21日

Great Course

創建者 Aber H

2020年11月13日

great course

創建者 VAIBHAV C

2020年8月26日

nice course.

創建者 Murtuza Z H K

2018年7月31日

Great course

創建者 Sarunya W

2018年7月5日

Great course

創建者 Vibol M

2018年2月16日

very usefule

創建者 RUSSELL M

2017年11月6日

Great Course

創建者 Minghao G

2020年4月6日

great class

創建者 Jonathan E U V

2019年11月29日

Excellent.

創建者 Samantha L M

2020年11月4日

Awesome!

創建者 Shubham D

2020年1月22日

awesome

創建者 Gaurav B

2019年12月16日

Great

創建者 Nitesh N

2020年10月4日

good

創建者 Sudeepti P

2020年1月24日

Good

創建者 Ali a

2020年11月6日

c,,

創建者 Janice G

2019年8月19日

G

創建者 Nishant M

2020年5月2日

The course provided a good insight into the digital marketing world at a fundamental level. It is an up to date course to understand basic concepts. It helps to stay sharp with case studies and video lectures, which are very engaging. The case studies are fairly challenging and bring out your understanding of the concepts in the module. However, the feedback mechanism on the case studies via peer-to-peer reviews seems a bit flawed as there are a lot of loopholes, students copying answers without citations, some downgrading you because you provided citations and they don't know what that means, students giving bad reviews if they have been rated badly by you, even if your feedback is honest and constructive. Overall, its a good course that could help solidify your fundamental understanding of digital marketing.

創建者 S R

2020年7月16日

Professor Aric is terrific and I learned a great deal. Is there a way to make ongoing changes like some of the courses in Coursera do? For example, one of the professors is not even in academia anymore and some of the bleeding edge stuff gets left out. I know it is not possible to shoot videos every couple of months--but if every 6 months or so a checking in of sorts can be done, things will be more current. Needless to say, things change so fast in this world that today's novelty is already stale tomorrow.

創建者 Rishabh G

2020年5月24日

I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.

Rest of the things are good in the course. Excellent faculty and material.

Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.

創建者 Bhushan P

2018年1月16日

The professor, as always, has a good fun+teaching way of putting things across, which works for me. However, the course material needs to be looked at, as a couple of videos have wrong transcripts and students have raised the issue as far as 3 months back but to no avail.

創建者 Marcell N

2020年8月25日

The other courses in the specialization were not so strong. Rather superficial, for newbs. This one had more depths and went into a rarely studied field. Plus the humor of Prof. Aric is great.

創建者 Jennifer N

2018年11月15日

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.