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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
886 個評分
227 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

熱門審閱

AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

AA
2020年1月30日

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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151 - Marketing in an Analog World 的 175 個評論(共 222 個)

創建者 Mahaluckshmi K

2020年10月28日

course content is awesome

創建者 Vincent O

2019年8月4日

Good course. Learn a lot

創建者 Sidharth M

2018年10月25日

Really nice experience !

創建者 Carlos M

2019年11月10日

the professor is great!

創建者 Javier V

2018年6月11日

Excellent, eye opening

創建者 Abrar A

2020年9月10日

A very unique course

創建者 Alexander K

2020年11月9日

Very useful course!

創建者 Igor P

2020年11月4日

Great experience !

創建者 RORY C

2019年10月22日

Loving this class.

創建者 Antony J L

2018年12月14日

Excellent course!!

創建者 Emeka J E

2020年11月4日

Great experience.

創建者 charmi d

2020年10月25日

IT WAS VERY GOOD!

創建者 Ailyn A A

2020年10月25日

Excellent Course.

創建者 Podshivalova I

2020年10月11日

Very interesting!

創建者 SWARAJ D

2020年8月9日

Excellent Course.

創建者 Dejan C

2019年11月3日

Excellent course!

創建者 Abhishek C

2018年7月4日

Goodunderstandign

創建者 tiago t

2018年2月7日

Aric is the best!

創建者 Joel D B C

2021年2月16日

excellent course

創建者 Jad D

2021年1月7日

enjoyed learning

創建者 LEONARDI

2021年1月7日

Great professor!

創建者 Ishrat N

2020年10月25日

Excellent Course

創建者 VEERESH S

2020年6月18日

Analytical Tools

創建者 Seif E T A

2018年2月25日

Simply Excellent

創建者 Mohit A

2020年9月24日

Great learning!