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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
886 個評分
227 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

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AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

AA
2020年1月30日

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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126 - Marketing in an Analog World 的 150 個評論(共 222 個)

創建者 Andrejs V

2017年11月7日

Great topic covered, the course is up to date.

創建者 ayman m f e

2018年12月18日

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

創建者 Vladyslav B

2017年10月14日

Interesting , useful, and entertaining course

創建者 Nikhil G S

2020年11月6日

exceptionally excellent lecturer and course

創建者 Cesar S

2020年9月8日

Excellent professor and excellent examples.

創建者 Hassan S

2018年4月17日

An exceptional course, very very practical.

創建者 Neha s

2020年7月24日

This is a very excellent learning course

創建者 Pragyan

2020年7月16日

excellent experience withj this course.

創建者 TÉRCIA P L

2020年4月6日

excellent, very good quality in matter

創建者 Md I I C

2020年8月12日

Excellent and very Innovative Course.

創建者 Julia A

2020年5月18日

Very interesting course! Recommended!

創建者 Favian R

2020年9月7日

A really great teacher and dynamics

創建者 Vallabhaneni S

2020年5月29日

Course is good know about marketing

創建者 Lim K B J

2020年3月29日

Very good analog marketing course.

創建者 Wendy J

2019年10月23日

Amazing Course! Great knowledge!

創建者 Farhad S R

2018年5月7日

The best course of this package.

創建者 Keki K

2017年11月11日

Thanks for the wonderful insight

創建者 Ajay K S

2020年12月10日

Nice course, lot of information

創建者 Yi O

2020年6月23日

Learning a lot of new knowledg

創建者 Jennifer H

2019年11月7日

Excellent Course learned a lot

創建者 Jhavyen D T

2021年1月25日

Great course, I learnt a lot.

創建者 shobith R

2021年1月15日

excellent and very help full

創建者 Latoya D G

2020年8月19日

Absolutely love this course!

創建者 Pranshu G

2020年5月16日

that was a great experience

創建者 Amir M M L

2020年1月29日

Great Course & Information