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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
885 個評分
227 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

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AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

AA
2020年1月30日

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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101 - Marketing in an Analog World 的 125 個評論(共 222 個)

創建者 Siddharth C

2020年6月28日

I enjoyed doing this course and could relate to my experience as a marketer.

創建者 Sai S S

2019年11月27日

Best course of the specialization. Should be made the first of the series.

創建者 Elizabeth N M

2021年1月19日

Such a good course ,i learnt so much about digital and analogue marketing

創建者 Ahmar S

2019年11月6日

Very well taught and the Professor is very passionate about this subject.

創建者 Siddharth

2020年7月13日

Well designed course with a fairly good amount of coursework. Loved it!

創建者 Tara M

2018年2月6日

so interesting learning about new technologies and their implications

創建者 Precious B

2020年11月3日

Great course. Instructor was engaging, knowledgable and personable.

創建者 Ardra A K

2020年10月9日

Wonderful course! It was very engaging and interesting to complete.

創建者 Brett H

2020年11月3日

Good course, short and sweet with lots of though provoking ideas

創建者 Raiane M C

2020年8月6日

The course is very helpful and the professor is amazing and fun.

創建者 Yves V Z

2019年11月6日

I learned a lot especially I did not what expect when I started.

創建者 Eric L _

2020年11月4日

I learned a lot about analog and digital benefits in marketing

創建者 Saloni S

2020年3月11日

well I really enjoyed and learned a lot from the course.

Thanks

創建者 Kumar V

2018年10月11日

An outstanding course that really dives into what's happening!

創建者 Dulce G

2020年11月3日

Very well organized and explained. I love the case studies!

創建者 Roberto C

2018年11月6日

If you want to know the future of retail, it's your course.

創建者 Dr A R U

2020年5月21日

Superb experience.. teaching style of Aric is commendable.

創建者 Noor S

2019年8月17日

Thank you Aric! was a great course and I learned so much!!

創建者 Deep J G

2020年7月23日

The teacher is awesome and the course is well thought of.

創建者 Anantharam S

2020年2月27日

Amazing course on marketing insights for analog world!

創建者 Kenrick H

2017年11月11日

This course was awesome. Very fun with key insights.

創建者 Adnan k

2020年9月11日

A unique course with a focus on skills development

創建者 Edson d O V

2018年8月27日

One of the best COURSERA's courses!!! No doubt!!!

創建者 Stanley J S I

2020年11月4日

Very interesting content and a great instructor!

創建者 FREDRICK A A O

2018年7月3日

The course was very practical in it's approach.