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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
903 個評分
231 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

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AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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76 - Marketing in an Analog World 的 100 個評論(共 226 個)

創建者 Himanshu G

2020年10月25日

Great course. Taught me that analog is not going anywhere and that digital and analog are not locked in a zero-sum game.

創建者 Tasha F

2019年11月4日

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

創建者 Claudio L

2017年11月10日

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

創建者 alvaro r b l

2020年10月23日

This is an extraordinary course given by Aric Rindfleish. Thanks for your knowledge and an excellent way of giving it.

創建者 Kirill S

2020年10月27日

Very creative content, perfectly structured and delivered in a stellar manner by Professor Rindfleich and his team.

創建者 Tejas B

2020年9月7日

Absolutely wonderful course. Every video brings a smile to my face. Aric and Nadia are amazing! Thank you for this.

創建者 MOHAMMED A

2020年8月18日

He is the best professor in this course, very much engaging videos. Please create more courses with aric in future.

創建者 Amilcar J L R

2020年6月25日

First-rate professionals .. exquisite way of transmitting knowledge and great business ideas .. excellent. Thanks.

創建者 Andile N K

2019年10月19日

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

創建者 Hevlin C d A C

2019年4月26日

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

創建者 Karolina K

2018年3月13日

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.

創建者 Jennifer W

2020年10月11日

Interesting content. The course was more about synergy between analog and digital marketing which was perfect.

創建者 Pavan T

2018年5月15日

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

創建者 Rohit K

2017年10月20日

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)

創建者 PRIETO S L F

2020年11月26日

Excellent course! The interviews, the activities and examples are the best way to understand the main topic.

創建者 kenneth n

2020年4月17日

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

創建者 Marcus U

2017年11月22日

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

創建者 Enoch D A

2020年5月10日

A good course if your are looking to understand how digital and analog works in the market space

創建者 Eliseo J P

2020年8月11日

This is the best course i have taken so far. I was not bored at any point and rich in insights.

創建者 ROBERT C M

2019年12月2日

Excellent job with reading matters, video lectures, guest participation and content. Thank you

創建者 Andrés P B

2018年10月4日

This course is the perfect complement upgrade the strategical mindset on digital marketing!

創建者 Asala Y Z A

2020年12月25日

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

創建者 Andrew C

2017年11月30日

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

創建者 Reynaldo C A

2019年11月12日

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

創建者 Andrew D

2020年10月31日

Great class. Interesting topics, thought provoking exercises, and a fun instructor.