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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
stars
487 個評分
92 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

熱門審閱

A

Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

MW

Aug 29, 2019

Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.

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26 - Marketing in an Analog World 的 50 個評論(共 88 個)

創建者 Teresa B

Nov 23, 2017

really interesting course with plenty of different materials to learn from. sometimes hard to complete in a reality different from the US, but great otherwise

創建者 Carlos S

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

創建者 Veronica L

Dec 10, 2019

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

創建者 Alexandre R

Oct 08, 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

創建者 Tasha F

Nov 04, 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

創建者 Claudio L

Nov 10, 2017

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

創建者 Andile N

Oct 19, 2019

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

創建者 Hevlin C d A C

Apr 26, 2019

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

創建者 Karolina K

Mar 13, 2018

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.

創建者 Pavan K T

May 16, 2018

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

創建者 Rohit K

Oct 20, 2017

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)

創建者 Marcus U

Nov 22, 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

創建者 ROBERT C M

Dec 03, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

創建者 Andrés P B

Oct 04, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

創建者 Andrew C

Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

創建者 Reynaldo C A

Nov 12, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

創建者 Rajat P

Sep 05, 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

創建者 Sai S S

Nov 27, 2019

Best course of the specialization. Should be made the first of the series.

創建者 Ahmar S

Nov 06, 2019

Very well taught and the Professor is very passionate about this subject.

創建者 Tara M

Feb 06, 2018

so interesting learning about new technologies and their implications

創建者 Yves V Z

Nov 07, 2019

I learned a lot especially I did not what expect when I started.

創建者 Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

創建者 Roberto C V

Nov 06, 2018

If you want to know the future of retail, it's your course.

創建者 Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

創建者 Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.