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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
902 個評分
230 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

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AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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26 - Marketing in an Analog World 的 50 個評論(共 226 個)

創建者 Camila F

2021年4月10日

I was expecting a boring course about marketing in the mass communication era. However, I was very happy to discover this course offers a deep analysis of consumer behavior and all the changes caused by the Digital Revolution. An excellent course with great insights, I recommend it for marketers and more!

創建者 Gwen P

2017年11月7日

Excellent assessment and insightful learning on a much unstudied topic, the world is going to digital, but there's also a lot still happening in analog. Professor Rindfleish does a masterful job of uncovering the nuance of this topic. The guest lectures are quite insightful and helpful as well.

創建者 Diana T

2020年1月8日

Surprisingly good! II was prepared for some old-fashioned eternal truths but this module turned out to be my favorite of all 6 so far. Really well made and I enjoyed each of the weeks. I strongly recommend it to all interested in digital marketing. Digital is not the opposite of analog! :)

創建者 Clarus C C

2020年6月24日

I am become a huge Fan of Aric Rindfleisch. He has taught the lecture in such an intruiging way that actaully makes a learner engrossed in his teaching. The man goes out of his ways to get real life data and visits places which makes this course so wonderful. Thankyou Mr Aric Rindleisch.

創建者 Lin D

2019年2月9日

The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!

創建者 Aileen E

2021年2月14日

This Course gives me a broader insight on how these analog was able to rise and be enhanced with the help of the digital transformation. Sometimes, its how you keep the authenticity of the analog that you will be able to provide a greater relationship and co-existence between the two.

創建者 Gisela S

2020年4月5日

I enjoyed the course. It was an interesting topic to learn. Kudos to Professor Aric Rindfleisch for putting this course materials together. I understand it is not an issue topic to work on. Thank you for the effort and the generous knowledge that you share with all your students. :)

創建者 Ruben Y W T

2020年10月30日

Learnt how analog and digital world co-exist. Was an easy course to understand, videos were great by Aric with the help from Nadia. The vicarious experience, case studies and exercise and as well as the guest speakers really help me and expand my understanding on the topic

創建者 Patricia G

2020年12月11日

It was an incredible course!!! It fully reached my expectations!!! Lectures, vicarious experiences and videos with experts made it Amazing. Thank you Professor Aric Rindfleisch and congratulations Coursera and Gies University of Illinois by these open online courses.

創建者 Beth R S

2021年2月27日

Excellent course! I expected nothing less after completing the other five. Highly recommend either within the specialty or just on its own. The professor is very entertaining and provides great lessons. I'm actually sad that this was the last class in this series!

創建者 Марина М

2020年4月17日

It is very interesting and really challengeable course. I enjoyed practise tasks. This course gave me opportunity to look around me and create new things for my current work. I'm very exciting talking about this course with my friends and share the ideas.

創建者 Luis A C M

2020年8月1日

I like the course. The way Professor Aric teach is fantstic. He is such an enthusiastic person. The concepts were explained in an way people like me who speaks english as a second language can fully understand. I want to thanks the UIUC for this course.

創建者 Engles M

2021年1月29日

This course likewise the other Marketing in an Digital World is very mind opening. This in particular make you think and understand that we need to combine Analog and Digital and explains how. Very interesting especially the Professor is my favorite.

創建者 Rishikesh B

2020年9月13日

The peer-graded assignments do make us think and ponder about the digital system's implication which many of us millennial have stopped bothering about. I really enjoyed the overall concept of this course. It is quite unique in it's own ways.

創建者 Denisa F

2020年6月13日

Very interesting course with a great lecturer! Theory well explained with many examples and practical exercises are enjoyable. Well balanced practical and theoretical parts and structure that keeps the students listening and participating.

創建者 LUCAS R D S

2019年11月4日

Curso sensacional, nos faz ter uma visão muito ampla do quanto o analógico ainda tem espaço mesmo com a evolução do digital, em marketing estarmos cientes disso e acompanhando todas as mudanças é algo essencial, recomendo muito.

創建者 Aditya V

2020年5月29日

One of the best designed courses available online. Prof Aric Rindfleisch has made all the efforts to make the course useful and complete from all the respects. Kudos to Him, his team and Coursera for this wonderful course.

創建者 Nadia P

2020年11月1日

Thank you Professor Rindfleisch and the Coursera Team. This course seems deceptively basic at first but by the end I realised it provides the foundation for a mindset needed to navigate the world of digital marketing.

創建者 Aracely R P

2020年12月30日

Excellent. This course helps to think that nothing is definitive, that every change or progress has variants that must be analyzed to find the opportunities it can offer. Thanks a lot. Thanks you professor Aric.

創建者 Elisabetta S

2017年10月24日

Every course hold by professor Aric Rindfleisch is extremely fun and interesting. No wonder this will be a successful course! I really enjoyed it and hope to find some new content from the professor on Coursera.

創建者 Heer S

2020年7月5日

It is a great course. Everything is explained soo well and all the activities and peer assignments are very innovative and informative. It is totally worth it spending time on this course. Great instructor

創建者 Bhuiyan M M S

2020年5月7日

This is an excellent course which shows how in a world of digital dominance, analog strategy and marketing techniques are securing their place and adding value to an overall marketing strategy of a brand.

創建者 Amrit S

2020年10月11日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

創建者 Leslie K

2021年4月2日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

創建者 WebSavänt E

2020年1月31日

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.