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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

905 個評分
231 條評論


Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....



Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.


101 - Marketing in an Analog World 的 125 個評論(共 226 個)

創建者 Natyeli M


Excellent class! Normally I don't rate the classes but this one is really good!

創建者 Rajat P


It is an amazing course with great insights and Aric is an exceptional teacher!

創建者 Hiroany D V C F


Good course! Thanks Aric you are a very good teacher, you explain very well!

創建者 Siddharth C


I enjoyed doing this course and could relate to my experience as a marketer.

創建者 Sai S S


Best course of the specialization. Should be made the first of the series.

創建者 Elizabeth N M


Such a good course ,i learnt so much about digital and analogue marketing

創建者 Ahmar S


Very well taught and the Professor is very passionate about this subject.

創建者 Siddharth


Well designed course with a fairly good amount of coursework. Loved it!

創建者 Tara M


so interesting learning about new technologies and their implications

創建者 Precious B


Great course. Instructor was engaging, knowledgable and personable.

創建者 Ardra A K


Wonderful course! It was very engaging and interesting to complete.

創建者 Vanessa E O M


Super good examples, easy to follow, thank you for the knowledge.

創建者 Brett H


Good course, short and sweet with lots of though provoking ideas

創建者 Raiane M C


The course is very helpful and the professor is amazing and fun.

創建者 Yves V Z


I learned a lot especially I did not what expect when I started.

創建者 Eric L _


I learned a lot about analog and digital benefits in marketing

創建者 Saloni S


well I really enjoyed and learned a lot from the course.


創建者 Kumar V


An outstanding course that really dives into what's happening!

創建者 Dulce G


Very well organized and explained. I love the case studies!

創建者 Roberto C


If you want to know the future of retail, it's your course.

創建者 Dr A R U


Superb experience.. teaching style of Aric is commendable.

創建者 Noor S


Thank you Aric! was a great course and I learned so much!!

創建者 Deep J G


The teacher is awesome and the course is well thought of.

創建者 Anantharam S


Amazing course on marketing insights for analog world!

創建者 Kenrick H


This course was awesome. Very fun with key insights.