Chevron Left
返回到 Marketing in an Analog World

學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
403 個評分
69 個審閱

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

熱門審閱

MW

Aug 29, 2019

Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.

TJ

Oct 29, 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

篩選依據:

1 - Marketing in an Analog World 的 25 個評論(共 66 個)

創建者 Hevlin C d A C

Apr 26, 2019

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

創建者 Tal v D

May 02, 2019

I enjoy the course very much. I like the format and the explanation of all the concepts without entering too much in technical stuff. Conceptual thinking about building digital marketing strategies is really what I need. Thanks to Professor Rindfleisch and his staff!

創建者 Sharlene V

May 20, 2019

For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)

創建者 Osama K A

May 19, 2019

It is incredible amazing course, first time I see the title; I wasn't excited, because I didn't know what it is about. But when I started learning I've surprised the amount of useful information. It's really an important course I advise everyone to enrol in. I really like the Instructor's way of explanation, he makes the course easy to understand.

創建者 Meenakshi K

Jun 07, 2019

Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.

創建者 Vladimir V

May 15, 2019

Excellent!. This course gave me a knowledge base on how the Marketing is taking advantage of the Synergy between the Analog and the Digital World.

創建者 Chris M

Nov 06, 2017

I like the professor, but this is more of an examination of a concept rather that a class that gives your a implementable skill.

創建者 Danielle M

Jun 09, 2018

One gets one star as giving it no stars is not possible. This course is completely irrelevant to the program unless you are one of those 50-somethings that still moans about how your vinyl records sound better that the tracks on Spotify. I seriously considered giving up on the certificate altogether just so I would not have to waste my time reminiscing about typewriting and turntables. It is appalling that a world-class university set up a program that is so old fashioned it adds nothing valuable to today's aspiring digital strategists.

創建者 Omar S O G

Mar 20, 2019

I do not recommend it. The material could be well be compressed into 1 module, and the examples are a bit dull actually. You could give a better use to your time.

創建者 Antony J L

Dec 15, 2018

Excellent course!!

創建者 ayman m f e

Dec 18, 2018

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

創建者 Frank S

Jan 15, 2019

The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.

創建者 Arjun B

Feb 15, 2019

I loved how this course was the most engaging of all. The lecturer used innovative ways to capture my attention like showing the adults colouring a book and him smashing a tomato to get a concept across. This was a particularly fun course that constantly kept me engaged. University of Illinois should make more of its courses as captivating and engaging as this one.

創建者 Lin D

Feb 09, 2019

The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!

創建者 John C

Sep 23, 2018

Best class of the digital marketing certification program. Great content and instructor. Aric Rindfleisch creates thoughtful and compelling classes. Best teacher by far in the Digital Marketing U of I study. I've been in marketing for over twenty years, so I've worked with a lived through a lot of digital marketing application. Courses are a nice refresh but seldom enlightening. The Marketing in an Analog World was a a nice surprise - thought provoking and focused in a an area that is all too easily dismissed in our rush to digitization.

創建者 Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

創建者 Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

創建者 Sidharth M

Oct 25, 2018

Really nice experience !

創建者 Andrés P B

Oct 04, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

創建者 Tom J

Oct 29, 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

創建者 Veronica A

Nov 06, 2018

Lecture videos provided easy to understand concepts in layman's terms, especially for those new to Marketing as a subject. Professor Rindfleisch's jolly spirit was captured well and made each video enjoyable to watch while making learning fun.

創建者 Roberto C V

Nov 06, 2018

If you want to know the future of retail, it's your course.

創建者 Carlos S

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

創建者 Reber E J

Mar 13, 2018

Prof. Aric Rindfleisch his heart and soul into his lectures and is very engaging.

The course help me to connect all the other courses and to think critical about the digital revolution. Certain things have to become digitized, but certain are better to be left unchanged.

創建者 Seif E T A

Feb 25, 2018

Simply Excellent