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Market Research and Consumer Behavior, IE商学院

870 個評分
190 個審閱


Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...


創建者 MG

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

創建者 DP

Aug 17, 2018

The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.


187 個審閱

創建者 Yousef Al-Nazer

Apr 25, 2019

Great Course

創建者 oritsetsaye toritseju ogbitse

Apr 21, 2019

excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background

創建者 Astrid Reissa Pribadi

Apr 21, 2019

I'm a complete beginner in Market Research and this course helped me significantly!


Apr 19, 2019

slides are not clear and materials are not very interesting, explain the concepts too fast and not deep enough.

創建者 Sagar Hinduja

Apr 17, 2019

The course should cover some more basics on Market Research, and the course is very theoretical without some vital examples with which it would be easier for a student to understand

創建者 Temitayo Etomi

Apr 11, 2019

Ok tutor, but very badly constructed quiz questions.

創建者 aarya dashputre

Apr 08, 2019

very much informative. actually i had already done it in my college so it was like a revision for me but yes i got to know new information which i hadnt learnt

創建者 Muhammad Umar Faruq

Apr 06, 2019

it's nice and the practical video is very beneficial

創建者 Claudia Ekonomo-Rodriguez

Mar 30, 2019

accent is hard to understand, and prof. spoke too fast.

創建者 Joyleen

Mar 26, 2019

很系统 有条理 概念化