Chevron Left
返回到 Market Research and Consumer Behavior

學生對 IE商学院 提供的 Market Research and Consumer Behavior 的評價和反饋

1,134 個評分
257 個審閱


Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...



Oct 13, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.


May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.


1 - Market Research and Consumer Behavior 的 25 個評論(共 254 個)

創建者 Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

創建者 Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

創建者 Melvin G

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

創建者 Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

創建者 Claudio I C M

Nov 19, 2018

Muy importante y relevante para comprender el comportamiento del consumidor, y cómo evaluarlo. La última etapa del curso es la más densa, en dónde se ahonda en temas muy específicos, y de poco utilidad al menos para mí. En general, es un curso excelente.

創建者 Harsh T

Dec 09, 2018

It was very insightful.

創建者 Anastasiia T

Dec 24, 2018

I totally like it!


Feb 06, 2019

good couse

創建者 Aditi S

Feb 17, 2019


創建者 Vivek K

Mar 03, 2019

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

創建者 Bárbara C V

Mar 03, 2019


創建者 Shabanova O

Dec 16, 2018

Thank you for your excellent course. It was very interesting for me

創建者 Nikhil K S

Nov 30, 2018

Great learning

創建者 Rachael W

Sep 03, 2018

For an introductory course, I learned a lot!

創建者 Md M H

Aug 24, 2018


創建者 Carlo S

Sep 06, 2018

excellent course, well structured and interactive;

I really like the lecturer;

創建者 Paritosh D

Aug 26, 2018

a good introduction to market research. the instructor presents the concepts in an easy to understand way.

創建者 Dahyr J V S

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

創建者 Abdullah M A

Sep 12, 2018

very helpful i like the way of teaching

創建者 Parth L

Mar 18, 2017

Grate course with good basic concepts !

創建者 Mauro

Aug 31, 2017

Great course, very good production, good general content and the facilitator was very clear. Thanks.

創建者 Lauren W

Feb 28, 2017

This was a great course - a fantastic introduction to Marketing Research and Consumer Behaviour - packed with good info delivered in an easy to follow way.

創建者 AzeemImam

Jul 02, 2017

Excellent course with examples. Easy to understand and quite relevant material.

創建者 Elsie T G

Mar 14, 2017


創建者 Felix N

Feb 22, 2018

It was an incredible opportunity to lear about marketing, completely recommended.