This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
提供方
市场调查 專項課程伦敦大学玛丽王后学院課程信息
8,539 次近期查看
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完成後獲得證書
100% 在線
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第 1 門課程（共 4 門）
初級
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
完成時間大約為24 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Discuss the essentials of market research
Focus on the research proces
Formulate research questions and research objectives
Develop a research proposal
您將獲得的技能
- Familiarise with the essentials of market research
- Identify and formulate the research needs
- Understand the research process
- Reflect on the development of the research proposal
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
初級
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
完成時間大約為24 小時
英語（English）
字幕：英語（English）
提供方
伦敦大学玛丽王后学院
Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 6 小時
Week 1
This week focuses on the fundamentals of research and the motivations of studying market research. We define market research and we discuss the differences between market research and marketing research. Attention is devoted to marketing intelligence vs market research. The various stages of the market research process are discussed and the importance of market research problem identification and formulation is discussed. The week finishes with a discussion regarding the components of the market research proposal.
完成時間為 6 小時
5 個視頻 （總計 15 分鐘）, 5 個閱讀材料, 5 個測驗
完成時間為 7 小時
Week 2
The week commences with an understanding of theory, research hypotheses and propositions and opposing research philosophies. The week continues with ethics in market research. The week ends with an introduction regarding quantitative and qualitative research approaches.
完成時間為 7 小時
4 個視頻 （總計 14 分鐘）, 6 個閱讀材料, 7 個測驗
完成時間為 6 小時
Week 3
This week focuses on the fundamentals of research and commences with a definition of research design and continues with the identification and discussion of the different types of research design. Errors in research design are discussed and the week finishes with fieldwork and a discussion of the different types of data.
完成時間為 6 小時
4 個視頻 （總計 11 分鐘）, 7 個閱讀材料, 6 個測驗
完成時間為 6 小時
Week 4
The week commences with data preparation analysis and how to plan the research project. The week continues with coding and how to prepare a codebook and with data preparation and analysis and scales of measurement. The week ends with report preparation and presentation.
完成時間為 6 小時
4 個視頻 （總計 12 分鐘）, 6 個閱讀材料, 6 個測驗
關於 市场调查 專項課程
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
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