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Back to Leadership Communication for Maximum Impact: Storytelling

Learner Reviews & Feedback for Leadership Communication for Maximum Impact: Storytelling by Northwestern University

4.5
stars
1,115 ratings

About the Course

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....

Top reviews

NB

Jan 24, 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.

I enjoyed this course tremendously, highly recommended!

RT

May 18, 2020

it is very impactful course that I can apply for real world evidence and develop leadership communication skills and mindset. I strongly recommend for colleagues and friends who want to be success

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176 - 200 of 287 Reviews for Leadership Communication for Maximum Impact: Storytelling

By Iryna S

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Feb 9, 2016

Great!

By Mubasshira C N

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Nov 26, 2020

great

By Edgar V

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Oct 16, 2019

Great

By Moulay A E T

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Mar 8, 2024

شكرا

By don a

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Jul 14, 2022

nice

By Yodina S

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Mar 20, 2022

good

By Mona A A

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Jun 21, 2020

good

By Cristina D C M D S G

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Mar 30, 2020

Ver

By Miguel D

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Sep 8, 2019

Ok

By Evelyn L Z G

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Jan 27, 2020

G

By Thiago T C M

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Aug 21, 2017

.

By Manuela M

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Jul 7, 2023

I am missing the introduction of a "Story Building Matrix," which is a valuable tool for maintaining a set of good stories that can work for different purposes. The 'story building matrix' is a list of stories and themes such as e.g.collaboration, negotiation, teambuilding, or motivation presented as a matrix. Each story makes a central point to one or several of these themes. Furthermore, I would appreciate knowing more about the elements that make a good story, such as characters, drama, and key dialog. It would be helpful to read a few examples of the same leadership talk with a story narrated in an okay way versus a better way using key dialog and a clear takeaway.

By Angela R H

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Aug 22, 2017

Very good course. I specially liked the reflections on the different stories you must tell to different audiences and how you can create real impact with a powerful story. I also found very valuable the crisis management chapter, because any professional can find him or herself in a crisis when communication is the key to minimize the damage, and knowing how to make a plan to deal with it can be the savior of your career and business.

By Jon W

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Oct 8, 2021

Great course covering the basics of leadership storytelling, from articulating your personal brand, to managing crises through effective storytelling. The course instructors were themselves excellent storytellers and they developed complelling content. My only negative critique of this course is that I wish there had been more small assignments along the way rather than a single large assignment at the conclusion of the course.

By Steven L

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Nov 9, 2021

This is a great overall class. I don't think enough time was spent really flushing out the 6 C"s of what make a story great. This is a great module for those looking to understand how to craft a story to respond to a crisis event or support a product launch. The stakeholder mapping and visual mind mapping tools are very useful and relevant.

By Joel G

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Mar 6, 2016

The content is laid out very well and I found a ton of useful take-away points. Thank you to all the faculty members. I particularly enjoyed the assignments - they really make you think. But I found the branding you - audit and insights the best exercise in this program.

I would definitely recommend this to friends and colleagues.

By I F

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Apr 16, 2016

the course is very good, but in comparison with the first course with dr Leigh Thompson, the instructor in a little bit monotonus, and the screenplay does not have any illustrations which is needed badly. otherwise the course is very good and informative and a big thanks to the instructor and his respected assistants

By Nicolas H

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Nov 28, 2019

Great teachers but I feel it lacks reading parts... on top of videos some written takeway or diagrams would be useful.

The examples were striking, I applaud the decision of the Professors to tell true, even if very sad, compelling stories.

The final assessment was interesting to fill, as was the peer reviews.

By Tom M

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Mar 12, 2018

The round table discussion on innovation was interesting. Topics were interesting but on occasion would have appreciated being able to go into more depth. The assignment could use clarification as after multiple readings I still wasn't sure what the format of what was being asked should look like.

By Deleted A

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Jun 24, 2022

The course is good, but this dynamic of needing to be evaluated by others is very bad, because it takes a long time and you are stuck until you are evaluated by someone... and if you repeat, you will have to start being evaluated again.

By Carlos F A V

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Jul 10, 2022

The course is awesome! You got to discover how powerful storytelling to drive change, manage organizational crisis and influence others. The only think that I did not like is that the total grade depends on an unique assignment...

By Daniele M

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Dec 27, 2018

For those who are already graduated in marketing, some of the content is very basic, however, the videos about crisis management were very useful. Thank Northwestern and Coursera for joining all this content together.

By Shashwat

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Jul 23, 2018

I found this course to be very beneficial. I didn't understand the need for or use of storytelling in my day to day professional life... but I have a much better and broader understanding of how it is used now.

By Camilo A O L

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Oct 9, 2020

Very interesting course, however, some of the topics are not deeply seen, so we get the general idea of what is needed for maximum impact communication. Would be good more tests for each topic.

By Felipe H W

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Dec 8, 2020

The content of the course is extremely valuable but I would suggest that, at least at the end of week 2, there is a requirement to present a story in order to start practicing the skills.