學生對 西北大学 提供的 营销团队管理 的評價和反饋

this course was exactly what i expected and i felt totally identified with Prof. Zettlemeyer example of the MIT PhD course trying to get a grasp of the design thinking for the BIG DATA analysis. Now i know how to make the proper questions.

PLUS Northwestern is my dream business school, been there and have taken a couple of Kellogg on Marketing in LatinAmerica and heard Prof. Kotler in Colombia

Great course on how Marketing techniques can be used to drive leadership.

FIVE STARTS. Extremely comprehensible and well designed. I love the way three professors explained a variety of terms by using concrete examples. As a teacher I feel like this should be the quality of professional development sessions that we need throughout the year. Marketing is not only about a small department's job, but your leader's participation and decision making. Many thanks to these professors from Northwestern University. A wonderful team!

This course opened my eyes to the direct impact that my organization has on the way customers view my companies brand. As a technical service department the most important elements of branding that my team needs to convey to the customer are professionalism and subject matter expertise.

I thought this was a good course. It became a bit hard at the end when talking about Data Analytics. I do feel they should have broken it down to something easier. Like use smaller words, give simple examples and then offer graphics that break this subject down. The final assignment was a bit challenging. I think a quiz would have been better.

This is a great course, I really enjoyed it!

Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

Digital Marketing is largely driven by Analytics and this course has expounded and explained this factors elaborately.

Excellent course, taught by real experts with content that you can apply to your work immediately.

Very clear and to the point.

Short and Sweet

The methodology presented in this course is very useful. The instructor is good at explaining concepts and applications.

Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)

The data analytics concept delivered wonderfully. The content is very powerful to motivate, engage and drive the learners to learn.

Great foundational marketing with terrific insights.

I loved the experience

remarkable

Loved the experience, knowledge and professor(s)!

Very useful!!!

Loved the demonstration that marketing and leadership are so interconnected.

Great course, really effective insights

Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!

This topic is really well explained with lot of examples.

Great overview of big data!