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學生對 西北大学 提供的 营销团队管理 的評價和反饋

4.5
302 個評分
60 個審閱

課程概述

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

熱門審閱

M

Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

IV

Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

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1 - 营销团队管理 的 25 個評論(共 57 個)

創建者 Mariangela C C

Feb 09, 2018

this course was exactly what i expected and i felt totally identified with Prof. Zettlemeyer example of the MIT PhD course trying to get a grasp of the design thinking for the BIG DATA analysis. Now i know how to make the proper questions.

PLUS Northwestern is my dream business school, been there and have taken a couple of Kellogg on Marketing in LatinAmerica and heard Prof. Kotler in Colombia

創建者 Sultan S

Nov 20, 2017

Great course on how Marketing techniques can be used to drive leadership.

創建者 Lawrence D

Sep 16, 2016

This course opened my eyes to the direct impact that my organization has on the way customers view my companies brand. As a technical service department the most important elements of branding that my team needs to convey to the customer are professionalism and subject matter expertise.

創建者 JoannaGong

Aug 07, 2018

FIVE STARTS. Extremely comprehensible and well designed. I love the way three professors explained a variety of terms by using concrete examples. As a teacher I feel like this should be the quality of professional development sessions that we need throughout the year. Marketing is not only about a small department's job, but your leader's participation and decision making. Many thanks to these professors from Northwestern University. A wonderful team!

創建者 Jahaziel P

Nov 03, 2016

I thought this was a good course. It became a bit hard at the end when talking about Data Analytics. I do feel they should have broken it down to something easier. Like use smaller words, give simple examples and then offer graphics that break this subject down. The final assignment was a bit challenging. I think a quiz would have been better.

創建者 Florian M

Jan 12, 2019

This is a great course, I really enjoyed it!

創建者 Derek S

Mar 13, 2019

Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.

創建者 Christopher H

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

創建者 Wesley

Feb 14, 2016

Digital Marketing is largely driven by Analytics and this course has expounded and explained this factors elaborately.

創建者 Lance R

Jun 02, 2018

Excellent course, taught by real experts with content that you can apply to your work immediately.

創建者 Hector M

Feb 10, 2016

Short and Sweet

創建者 Gaurav R

Nov 06, 2016

I loved the experience

創建者 Maria D

Sep 09, 2016

This topic is really well explained with lot of examples.

創建者 Razvan I

Nov 12, 2016

Very useful!!!

創建者 Gregory C R

May 11, 2016

Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!

創建者 YANWEI H

Sep 24, 2016

The methodology presented in this course is very useful. The instructor is good at explaining concepts and applications.

創建者 Todd H

Feb 02, 2016

Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)

創建者 Alexander T

Feb 24, 2016

Very clear and to the point.

創建者 ASHWIN U S

Feb 15, 2016

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)

創建者 Maria L A

Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

創建者 Matteo U

May 06, 2017

Loved the experience, knowledge and professor(s)!

創建者 Indrajit G

Apr 11, 2016

The data analytics concept delivered wonderfully. The content is very powerful to motivate, engage and drive the learners to learn.

創建者 Darrayl

Apr 26, 2017

Great foundational marketing with terrific insights.

創建者 Tan L

Oct 06, 2017

remarkable

創建者 Tracy B

Sep 30, 2017

Loved the demonstration that marketing and leadership are so interconnected.