FIVE STARTS. Extremely comprehensible and well designed. I love the way three professors explained a variety of terms by using concrete examples. As a teacher I feel like this should be the quality of professional development sessions that we need throughout the year. Marketing is not only about a small department's job, but your leader's participation and decision making. Many thanks to these professors from Northwestern University. A wonderful team!

this course was exactly what i expected and i felt totally identified with Prof. Zettlemeyer example of the MIT PhD course trying to get a grasp of the design thinking for the BIG DATA analysis. Now i know how to make the proper questions.

PLUS Northwestern is my dream business school, been there and have taken a couple of Kellogg on Marketing in LatinAmerica and heard Prof. Kotler in Colombia

Great course on how Marketing techniques can be used to drive leadership.

I thought this was a good course. It became a bit hard at the end when talking about Data Analytics. I do feel they should have broken it down to something easier. Like use smaller words, give simple examples and then offer graphics that break this subject down. The final assignment was a bit challenging. I think a quiz would have been better.

This course opened my eyes to the direct impact that my organization has on the way customers view my companies brand. As a technical service department the most important elements of branding that my team needs to convey to the customer are professionalism and subject matter expertise.

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.

This is a great course, I really enjoyed it!

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

Excellent course, taught by real experts with content that you can apply to your work immediately.

A great course especially the last 2 modules related to data analytics.

The work load mentioned in the course info is not correct , this is a 4 weeks course and you need at least 3 hours per week except the quiz week.

Although I took extensive notes & reviewed all my work, I evidently missed the data actual outcomes of the data of RED, referring to peer graded assignment. Perhaps in the future there could be included more quizzes and more visual charts. More examples of bad analytics vs. good analytics.

It might be just myself, but I did not enjoy this course as compared to the other three courses. I think that compared to Professor Leigh Thompson, Course #1, there was a lot of ambiguity in the material, the analyzing of data, in my opinion only, as I believed the RED data to be on target and it was not as such.

I truly felt that the experiment conducted with RED was on target, it had a control group, it fit the definitions and produced the results adequately, but I was wrong.

I felt that the course did not fill the "clarity, clear & concise answers" to the questions assigned, but then again, I am wrong in my assumptions as those I graded got the correct answers.

Thank You anyway, for giving me the opportunity to take this course.

Great course, really effective insights

remarkable

Loved the demonstration that marketing and leadership are so interconnected.

Great overview of big data!

Nice course, good content

I loved the stats portion of the class!

Loved the experience, knowledge and professor(s)!

Pretty good, but not what I expected based on the course description

Great foundational marketing with terrific insights.

Excellent insights. Thorough explanation.

Great teachers, theories, examples and home works. I like the fact that they give examples, allow you time to think and come back to the lessons. Content is very useful, and I can definitely see myself applying the knowledge acquired. I don't put 5 stars just because I believe the last module could have been more "hands on" to actually learn about data science (more than the theory, the actual use). Other than that, very happy and satisfied!

Really good!

nice course