Mar 07, 2016
This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.
Sep 27, 2016
The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.
創建者 Florian Müller•
Jan 12, 2019
This is a great course, I really enjoyed it!
Aug 07, 2018
FIVE STARTS. Extremely comprehensible and well designed. I love the way three professors explained a variety of terms by using concrete examples. As a teacher I feel like this should be the quality of professional development sessions that we need throughout the year. Marketing is not only about a small department's job, but your leader's participation and decision making. Many thanks to these professors from Northwestern University. A wonderful team!
創建者 Christopher Held•
Aug 02, 2018
Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.
創建者 Lance Raeper•
Jun 02, 2018
Excellent course, taught by real experts with content that you can apply to your work immediately.
創建者 Wisam Al-Ammori•
May 16, 2018
A great course especially the last 2 modules related to data analytics.
The work load mentioned in the course info is not correct , this is a 4 weeks course and you need at least 3 hours per week except the quiz week.
創建者 Theresa Mary Torres•
May 06, 2018
Although I took extensive notes & reviewed all my work, I evidently missed the data actual outcomes of the data of RED, referring to peer graded assignment. Perhaps in the future there could be included more quizzes and more visual charts. More examples of bad analytics vs. good analytics.
It might be just myself, but I did not enjoy this course as compared to the other three courses. I think that compared to Professor Leigh Thompson, Course #1, there was a lot of ambiguity in the material, the analyzing of data, in my opinion only, as I believed the RED data to be on target and it was not as such.
I truly felt that the experiment conducted with RED was on target, it had a control group, it fit the definitions and produced the results adequately, but I was wrong.
I felt that the course did not fill the "clarity, clear & concise answers" to the questions assigned, but then again, I am wrong in my assumptions as those I graded got the correct answers.
Thank You anyway, for giving me the opportunity to take this course.
創建者 Mariangela Cespedes C•
Feb 09, 2018
this course was exactly what i expected and i felt totally identified with Prof. Zettlemeyer example of the MIT PhD course trying to get a grasp of the design thinking for the BIG DATA analysis. Now i know how to make the proper questions.
PLUS Northwestern is my dream business school, been there and have taken a couple of Kellogg on Marketing in LatinAmerica and heard Prof. Kotler in Colombia
創建者 Michelle Carlin•
Feb 08, 2018
Great course, really effective insights
創建者 Sultan Semlali•
Nov 20, 2017
Great course on how Marketing techniques can be used to drive leadership.
創建者 Tan Lan•
Oct 06, 2017