FIVE STARTS. Extremely comprehensible and well designed. I love the way three professors explained a variety of terms by using concrete examples. As a teacher I feel like this should be the quality of professional development sessions that we need throughout the year. Marketing is not only about a small department's job, but your leader's participation and decision making. Many thanks to these professors from Northwestern University. A wonderful team!

this course was exactly what i expected and i felt totally identified with Prof. Zettlemeyer example of the MIT PhD course trying to get a grasp of the design thinking for the BIG DATA analysis. Now i know how to make the proper questions.

PLUS Northwestern is my dream business school, been there and have taken a couple of Kellogg on Marketing in LatinAmerica and heard Prof. Kotler in Colombia

Great course on how Marketing techniques can be used to drive leadership.

This course opened my eyes to the direct impact that my organization has on the way customers view my companies brand. As a technical service department the most important elements of branding that my team needs to convey to the customer are professionalism and subject matter expertise.

I thought this was a good course. It became a bit hard at the end when talking about Data Analytics. I do feel they should have broken it down to something easier. Like use smaller words, give simple examples and then offer graphics that break this subject down. The final assignment was a bit challenging. I think a quiz would have been better.

This is a great course, I really enjoyed it!

Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.

INcredible course for the leaders in organization and how Marketing could drive the change and growth of both the team and the company.

Really good!

Excellent Course, content and teaching.

Thank you.

Great course! This series really inspired me and I can't say enough about all of the skills I am taking away.

Excellent insights. Thorough explanation.

I have enjoyed the course and the presentation by the professors. This course has been structured properly and I have been able to manage this in my busy schedule. Thanks to all that have made this learning possible.

Great overview of big data!

Great course with VERY interesting cases. You have to really stop and think about them, but at the same time, the course doesn't take a really really long time to complete it. Thank you to those who made it possible :)

great mooc

A great course especially the last 2 modules related to data analytics.

The work load mentioned in the course info is not correct , this is a 4 weeks course and you need at least 3 hours per week except the quiz week.

The methodology presented in this course is very useful. The instructor is good at explaining concepts and applications.

Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)

Very clear and to the point.

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

Loved the experience, knowledge and professor(s)!

The data analytics concept delivered wonderfully. The content is very powerful to motivate, engage and drive the learners to learn.

Great foundational marketing with terrific insights.