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From the course by 西北大学
Leadership through Marketing
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西北大学
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Course 4 of 6 in the Specialization 组织领导
From the lesson
Leading Strategy with a Customer Perspective with Gregory Carpenter

Meet the Instructors

  • Greg Carpenter
    Greg Carpenter
    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
    Kellogg School of Management
  • Florian Zettelmeyer
    Florian Zettelmeyer
    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
    Kellogg School of Management
  • Sanjay Khosla
    Sanjay Khosla
    Adjunct Professor of Executive Education
    Kellogg School of Management

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