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第 1 門課程(共 4 門)

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初級

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

完成時間大約為12 小時

建議:4 weeks, 3-4 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Identify the various forms of intellectual property protection available under U.S. Law

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    Differentiate the advantages and disadvantages of intellectual property administration

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    Analyze effective intellectual property strategies through case studies

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    Examine alternatives to formal intellectual property protections

您將獲得的技能

Brand ManagementAsset ManagementValue PropositionIntellectual Property

100% 在線

立即開始,按照自己的計劃學習。

第 1 門課程(共 4 門)

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

完成時間大約為12 小時

建議:4 weeks, 3-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Existing Intellectual Property Protection in the U.S.

8 個視頻 (總計 61 分鐘), 4 個閱讀材料, 4 個測驗
8 個視頻
Why Learn About Intellectual Property Law?7分鐘
Expansion of Intellectual Property6分鐘
Patents10分鐘
Trademarks12分鐘
Copyright7分鐘
Other Regimes6分鐘
Takeaway Points3分鐘
4 個閱讀材料
Pre-Course Survey (Optional)10分鐘
Optional Reading: Intellectual Property Overview20分鐘
Optional Reading: Why IP is Valuable45分鐘
Overlaps in IP30分鐘
4 個練習
Patent Quiz4分鐘
Trademarks Quiz4分鐘
Copyrights Quiz4分鐘
Module 1 Quiz15分鐘
2
完成時間為 3 小時

Philosophical and Economic Justifications of IP Rights

7 個視頻 (總計 50 分鐘), 4 個閱讀材料, 3 個測驗
7 個視頻
Basic Intellectual Property Economics8分鐘
The Mechanisms of Intellectual Property Rights8分鐘
The Costs of Intellectual Property6分鐘
Mechanism of IP Rights as Property6分鐘
Balance of Intellectual Property Rights7分鐘
Takeaway Points2分鐘
4 個閱讀材料
Is IP a Natural or Utilitarian Right?25分鐘
IP as a Public Good25分鐘
IP and Monopolies10分鐘
Costs and Benefits to Patents25分鐘
3 個練習
IP Theories2分鐘
Costs of IP2分鐘
Module 2 Quiz20分鐘
3
完成時間為 3 小時

Alternatives to Intellectual Property Law

7 個視頻 (總計 59 分鐘), 3 個閱讀材料, 3 個測驗
7 個視頻
Alternatives to Patent Law9分鐘
Alternatives to Patent Law: Government Contracts10分鐘
Alternatives to Copyright Law8分鐘
Alternatives to Copyright: Private Subscriptions12分鐘
Alternatives to Trademark Law8分鐘
Takeaway Points2分鐘
3 個閱讀材料
Trade Secrets as an Alternative to Patents25分鐘
Optional Reading: Beyond the Patents-Prizes Debate25分鐘
Optional Reading: Open Source25分鐘
3 個練習
Patent Law Alternatives4分鐘
Copyright Law Alternatives6分鐘
Module 3 Quiz15分鐘
4
完成時間為 5 小時

Case Studies in Intellectual Property

6 個視頻 (總計 56 分鐘), 5 個閱讀材料, 2 個測驗
6 個視頻
Case Study: Apple Computers12分鐘
Case Study: General Motors12分鐘
Case Study: Novartis13分鐘
Case Study: Novartis Part 24分鐘
Takeaway Points2分鐘
5 個閱讀材料
Apple Computers25分鐘
GM and the Auto Industry25分鐘
Novartis and Pharmaceutical IP Strategies25分鐘
Concluding Thoughts10分鐘
Post-Course Survey (Optional)10分鐘
1 個練習
Review of IP Forms6分鐘
4.7
17 條評論Chevron Right

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通過此課程獲得實實在在的工作福利

來自Introduction to Intellectual Property的熱門評論

創建者 GDAug 25th 2019

Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.

創建者 DPNov 22nd 2019

Very helpful course for beginner to get overview of major part of IP field.

講師

Avatar

R. Polk Wagner

Professor of Law
Law School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 知识产权法 專項課程

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
知识产权法

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