Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
提供方
Introduction to Business 專項課程加州大学尔湾分校課程信息
9,519 次近期查看
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 3 門）
初級
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
完成時間大約為9 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
您將獲得的技能
- engagement
- 80/20 Rule of Social Media
- Storytelling
- Keyword Selection
- Review Management
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 3 門）
初級
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
完成時間大約為9 小時
英語（English）
字幕：英語（English）
提供方
加州大学尔湾分校
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Search Engine Marketing - Can Customers Find You?
Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.
完成時間為 2 小時
1 個視頻 （總計 17 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 2 小時
Social Media - Two-Way Communication with Customers
Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.
完成時間為 2 小時
1 個視頻 （總計 24 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 2 小時
Reputation Management - You Are Who Your Customers Think You Are
Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.
完成時間為 2 小時
1 個視頻 （總計 21 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 3 小時
Content Marketing - Storytelling is the Key to Great Content
Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.
完成時間為 3 小時
1 個視頻 （總計 14 分鐘）, 1 個閱讀材料, 1 個測驗
審閱
- 5 stars75.67%
- 4 stars18.91%
- 3 stars2.70%
- 2 stars2.70%
來自INTRODUCTION TO DIGITAL MARKETING的熱門評論
由 MS 提供2022年6月4日
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
由 TK 提供2022年5月22日
The course is very detailed and helpful to learn basics.
由 AA 提供2021年11月14日
It is better to add more explanation about the difference between choosing keyword in PPC and SEO.
關於 Introduction to Business 專項課程
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
有助学金吗？
還有其他問題嗎？請訪問 學生幫助中心。
