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返回到 Intro to International Marketing

學生對 延世大学 提供的 Intro to International Marketing 的評價和反饋

4.7
724 個評分
177 條評論

課程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

熱門審閱

NH
2020年5月11日

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
2017年9月12日

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

篩選依據:

101 - Intro to International Marketing 的 125 個評論(共 176 個)

創建者 vijaya m

2020年9月8日

Great experience of learning

創建者 Md. R R

2020年7月6日

That course was really great

創建者 Aymerick A

2017年4月10日

Really good view of markting

創建者 Aphinya J

2020年11月8日

good! i love the professor~

創建者 JASHLIN K

2020年10月1日

Great Learning Experience.

創建者 Benjarat P

2020年4月15日

This course is so amazing.

創建者 Vignesh.D

2019年11月11日

The contents are amazing

創建者 Eunice M F

2021年2月13日

Thank you very much.

創建者 sushil k

2020年6月18日

every thing was good

創建者 Mahdi T C

2018年5月4日

i love this course

創建者 Aristotle E G

2016年5月18日

Highly recommended!

創建者 Ricardas R

2021年1月30日

Very good teacher!

創建者 Gangone R

2020年6月17日

very useful course

創建者 Ms. M T K N

2019年4月8日

It is pretty great

創建者 Yevhen S

2019年2月7日

Interesting course

創建者 Adriana V E L

2016年6月28日

FANTASTIC COURSE!!

創建者 Zeilanni D G

2020年11月11日

insightful course

創建者 Abdul S A

2019年12月19日

insightful course

創建者 Alexander B

2020年8月4日

Excellent tutor.

創建者 PRASHANT K G

2020年6月7日

excellent course

創建者 Deepshikha M

2020年5月2日

Very nice course

創建者 Kareem H T

2020年9月27日

It was amazing

創建者 Peeranuch S

2020年4月13日

Great Lesson

創建者 Sagar P

2017年8月7日

very useful.

創建者 E01200956-HARIHARAN.S B

2020年9月10日

Very useful