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學生對 延世大学 提供的 Intro to International Marketing 的評價和反饋

4.7
724 個評分
177 條評論

課程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

熱門審閱

NH
2020年5月11日

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
2017年9月12日

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

篩選依據:

76 - Intro to International Marketing 的 100 個評論(共 177 個)

創建者 M. T T B

2018年4月30日

It was very easy to understand. Than you very much!

創建者 Madhawa K

2021年2月13日

Very good course outline and lecturer was fabulous

創建者 Rafael E R A

2016年2月9日

A great course, its very intersting!! Suscribe!!

創建者 prasanth m

2020年7月3日

thank you for providing such a wonderful course

創建者 Massimo Z

2016年3月30日

This course is well done and useful.

Thank you.

創建者 John f R C

2020年6月24日

very good course and the teacher is excellent

創建者 alina

2020年12月18日

Very nice and easy introduction to marketing

創建者 Carolina B

2020年10月24日

Great teacher and course, really enjoyed it.

創建者 Janitta I

2020年8月8日

I learnt a lot from this course, thank you!

創建者 Wang Y

2020年9月14日

excellent!!thank you very for my teacher.

創建者 Aishwarya R

2019年10月8日

Great course! I learnt a lot. Loved it!

創建者 Rodrigo C

2018年7月14日

Is a really good course 100 % recommend

創建者 Penny M

2020年9月9日

Many example cases and nice interviews

創建者 Chioma J

2021年2月4日

This course was very good, thank you.

創建者 HS W

2016年7月16日

Excellent & very interesting course !

創建者 Gabriel A

2020年8月3日

An amazing course! I loved doing it.

創建者 Flt L G R

2020年6月9日

NICE LEARNING EXPERIENCE...THANKS..

創建者 Fausto R d B

2019年11月22日

Excelent! Thank you for Noon Nopi...

創建者 Pornchanan C

2020年8月5日

really useful and easy to undersand

創建者 Nhat Q L

2017年9月26日

It is a very useful course for me

創建者 Ramamoorthy. M

2020年9月30日

Intro to International Marketing

創建者 Nichakan Y

2020年4月17日

Thank you for give me knowledges

創建者 Beatriz V

2018年11月25日

Great course! Really enjoyed it.

創建者 AJIT P S

2020年6月18日

Good Course easy to understand.

創建者 Ramil N

2020年12月14日

It was an interesting course