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學生對 延世大学 提供的 Intro to International Marketing 的評價和反饋

4.7
746 個評分
183 條評論

課程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

熱門審閱

NH
2020年5月11日

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
2017年9月12日

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

篩選依據:

51 - Intro to International Marketing 的 75 個評論(共 182 個)

創建者 Vivek v

2020年6月2日

great professor, have a great ability to teach. love to meet and have a discussion.

創建者 Patricia S m

2017年7月16日

Excelent explanations and very good examples. I don't regret choosing this course!

創建者 Dyutidhar C

2020年8月19日

Relevant marketing course for Asian markets. Also applicable in European context.

創建者 Imrul C

2020年6月16日

Excellent teaching! We want more courses from this Professor and the institution.

創建者 Kazem S

2016年2月15日

Great instructor. Wonderful friendly attitude and welcoming learning environment.

創建者 HABEEB A Y

2019年7月22日

Fantastic course. A wonderful introduction, looking forward to the next course.

創建者 Muhammad A S

2020年7月5日

The excellent knowledge gain from experts regarding international marketing.

創建者 Alain Y

2020年11月17日

Great course! I learned a lot from this course. The professor is engaging.

創建者 SORAIA D M F

2020年8月16日

For an introduction course this an excellent overview of marketing aspects

創建者 ABHIJAT S

2019年10月12日

Sir, It was a wonderful experience. The faculty's way of teaching is fine.

創建者 Tessa D

2016年11月24日

Totally enjoy this class and the video lecture was of the best quality.

創建者 Tammy D

2019年11月1日

Learned a lot. Hope this will be updated for 2020 with more companies.

創建者 Beverley A U

2020年11月15日

Excelente opción para conocer las bases del Marketing Internacional.

創建者 Paparpin A

2020年4月24日

Good information and clear explanation. It is easy to understand.

創建者 Martin B

2019年11月15日

Excellent introduction into marketing and the constraints of CCCI

創建者 Mehr K

2020年3月28日

The course was explained properly and it was easy to understand.

創建者 Vasyl R

2018年6月3日

Very great insights provided about the International Marketing.

創建者 Souha K

2020年10月21日

Great Professor and so thrilled to learn from Professor Chang.

創建者 Reaz A

2020年11月29日

Very Informative question answer and course content excellent

創建者 Denice N B M

2020年11月27日

Learned a lot especially for expanding my business in asia

創建者 Manuel E L d l V R

2017年2月24日

Incredible thanks to the teacher for this amazing course!!

創建者 VISHNU R S

2020年8月19日

This course is very useful of gaining marketing knowledge

創建者 Beatriz B E

2020年4月19日

Thank you for all the material and information available!

創建者 Carla M L d B

2018年9月5日

Great professor, easy to understand and very informative.

創建者 Kabera n A

2021年1月17日

Easiest way of learning and easiest way of life success