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學生對 延世大学 提供的 Intro to International Marketing 的評價和反饋

4.7
742 個評分
183 條評論

課程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

熱門審閱

NH
2020年5月11日

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
2017年9月12日

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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26 - Intro to International Marketing 的 50 個評論(共 182 個)

創建者 Mayan K S

2020年9月28日

I loved the course. The concept of Noon Nopi was made clear with precise examples and bite-sized videos. The use of practical examples gave us an understanding of the concept with ease. Not to forget Dae's use of humor. It was immersive to be a part of such a well-made course. Thank you so much!

創建者 TSJ

2021年3月29日

Professor Chang possesses in-depth knowledge about marketing and branding in Asia, and is able to speak to it in a way that is relevant and easily applied other countries. The consistent flow of information was easy to follow and his personality is refreshing.

創建者 Donna-Luisa E

2021年3月25日

Never heard about Noon Nopi before, but now it is essential to my understanding of positioning and international marketing strategy.. Excellent presentation and knowledge shared by Professor D. Really necessary now in business.

創建者 Sarah S L

2020年12月7日

This course was one of the best and I guess easy to learn,the lecturer knows his work and the examples he gives will make even a five year old understand. Thank you very much course,for this opportunity.

創建者 Olga K

2021年3月2日

Great course! I liked the presentation of the teacher very much. I learned new interesting frames for international marketing. Recommend to young marketing managers. Thanx)

創建者 Deleted A

2020年10月3日

I have learned the basics on intro to international marketing. I had fun while learning with this university while at the same time it made me gain more knowledge .

創建者 Ravinder K

2020年6月22日

Its very informative and interesting for me, the way professor explain I achieved most of thing from him. Thanks a lot for such a nice and informative course.

創建者 Kasuntha M

2021年1月30日

Great course to learn about International Marketing. I highly recommend this course. Thank you for offering this valuable course to me.

創建者 Samuel B

2021年3月15日

Professor Chang makes the topics very easy to digest, and I found the information useful and updated. I recommend this course highly.

創建者 María A C

2020年10月8日

Really good course, the explanations where easy to understand even for someone who has never study business or marketing.

創建者 Thauane B

2016年8月1日

It is a great course, the teacher is great and explain the concepts in an easy way to understand. I recommend!

創建者 Jessica O

2017年7月11日

Really enjoyed the course! The teacher is very engaging and you can tell he is passionate about the subject.

創建者 Benyapa c

2020年4月15日

very nice course. He is very good teacher I understand about marketing more than time and get new strategy.

創建者 Shabbir A S

2016年11月25日

I recommend this course to everyone who want to have clear concept before starting a career in Marketing,

創建者 Adriana L

2020年7月3日

It was a very interesting course, I learned a lot and I will continue taking this courses. Thanks a lot.

創建者 Matovu K

2016年10月26日

Course was an eye opener. Professor Dae Ryun Chang is excellent, makes all these concepts seem so easy.

創建者 Nisa N N

2020年7月12日

It was a very educational and fun, I would like to thank our professor Dae Ryun Chang for the course.

創建者 Maria A T

2020年2月4日

Thanks a lot! I believe I have a better basic knowledge of what is international marketing all about.

創建者 Anusha G

2020年5月4日

very rich content. I could improve my knowledge on International Marketing as a marketing graduate

創建者 daniel g

2020年10月14日

Me gusto este curso por que aprendí mas de lo que era marketing internacional y explican muy bien

創建者 Sachin S

2020年6月13日

Excellent Course! This will definitely change the your perception and thoughts towards marketing!

創建者 Irina J G

2016年8月14日

One of the most fun Professors to watch who makes it very easy to follow with the course content

創建者 Mahammad S

2021年1月21日

Thank you, professor Dae Rang.

Classes are very well organized. I express my gratitude to you

創建者 John W L

2019年2月2日

I learned so much in this course, and the professor was amazing--a real leader in the field!

創建者 Fernando V d T

2018年10月1日

Recomended to everyone who wants to learn how to introduce a product into a new market