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學生對 延世大学 提供的 Intro to International Marketing 的評價和反饋

260 個評分
76 條評論


About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....



Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.


26 - Intro to International Marketing 的 50 個評論(共 76 個)

創建者 Fernando V d T

Oct 01, 2018

Recomended to everyone who wants to learn how to introduce a product into a new market

創建者 Patricia S m

Jul 16, 2017

Excelent explanations and very good examples. I don't regret choosing this course!

創建者 Kazem S

Feb 15, 2016

Great instructor. Wonderful friendly attitude and welcoming learning environment.


Jul 22, 2019

Fantastic course. A wonderful introduction, looking forward to the next course.


Oct 12, 2019

Sir, It was a wonderful experience. The faculty's way of teaching is fine.

創建者 Tessa D

Nov 24, 2016

Totally enjoy this class and the video lecture was of the best quality.

創建者 Maria L D

Nov 01, 2019

Learned a lot. Hope this will be updated for 2020 with more companies.

創建者 Martin B

Nov 15, 2019

Excellent introduction into marketing and the constraints of CCCI

創建者 Vasyl R

Jun 03, 2018

Very great insights provided about the International Marketing.

創建者 Manuel E L d l V R

Feb 24, 2017

Incredible thanks to the teacher for this amazing course!!

創建者 Carla M L d B

Sep 05, 2018

Great professor, easy to understand and very informative.

創建者 Kali H

Jan 11, 2017

Great Instructor and excellent course. I learned a lot!

創建者 Sujay P

Aug 09, 2019

Great way to learn basics of international marketing

創建者 M. T T B

Apr 30, 2018

It was very easy to understand. Than you very much!

創建者 Rafael E R A

Feb 09, 2016

A great course, its very intersting!! Suscribe!!

創建者 Massimo Z

Mar 30, 2016

This course is well done and useful.

Thank you.

創建者 Aishwarya R

Oct 08, 2019

Great course! I learnt a lot. Loved it!

創建者 Rodrigo C

Jul 15, 2018

Is a really good course 100 % recommend

創建者 Haura

Jul 16, 2016

Excellent & very interesting course !

創建者 Fausto R d B

Nov 22, 2019

Excelent! Thank you for Noon Nopi...

創建者 Nhat Q L

Sep 26, 2017

It is a very useful course for me

創建者 Bea V

Nov 25, 2018

Great course! Really enjoyed it.

創建者 Aymerick A

Apr 10, 2017

Really good view of markting

創建者 Vignesh.D

Nov 11, 2019

The contents are amazing

創建者 Mahdi T C

May 04, 2018

i love this course