Chevron Left
返回到 Intro to International Marketing

學生對 延世大学 提供的 Intro to International Marketing 的評價和反饋

4.7
745 個評分
183 條評論

課程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

熱門審閱

NH
2020年5月11日

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
2017年9月12日

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

篩選依據:

151 - Intro to International Marketing 的 175 個評論(共 182 個)

創建者 AKULA K R

2020年8月6日

good

創建者 Tinnavalli v

2020年6月11日

Good

創建者 Vajinepalli s s

2020年6月10日

nice

創建者 Fhareza A

2020年9月10日

wow

創建者 effat a

2016年4月28日

a

創建者 Hjh S H M

2020年5月18日

This has been a very useful and insightful course especially for new beginners in marketing. All the series of lectures are easy to understand although there are some explanation on slides that could be better presented and there are some visuals of data that could be presented much more clearly. The additional reading materials shared are also very useful.

創建者 Christine L

2017年3月8日

I enjoyed the course and appreciated his teaching style. It kept me interested and provided information that I may not have known previously. My only frustration was not being able to participate since I was auditing. Other MOOCs allow participation - you just don't get credit/certificate at the end.

創建者 Maurel

2016年9月25日

A very complete course, with many key words and definitions. The interview of LG are also very interesting, the last peer project is very educational. Be careful the interview of Swarosky jewel manager is to very relevant.

創建者 Ankur S

2020年5月24日

This is a good course for learning basics about international marketing. It gives us concepts that can help to explore our knowledge in international marketing.

創建者 Cristian C P M

2020年9月30日

It's a great introduce course to this wonderful topic. Thanks for allowing us to learn more about international marketing through this courser.

創建者 Paul R

2016年2月16日

Wanted a little more heft to the class. Professor is good, provides clear explanation of concepts and creatively applies his own to the theory.

創建者 Xiwen Q

2016年7月13日

Easy entry to international market or Asia Market. Hope you could enjoy the course!

創建者 zachary r

2016年10月5日

Great course for those with little knowledge of international marketing.

創建者 Alexis A

2020年10月31日

Very interesting. A bit Asian centric but its still a very good course.

創建者 Jose I M M

2020年3月4日

Buen profesor, explica todo de un modo simple para poder asimilar mejor

創建者 Mehul M

2021年2月7日

It was good it can go much in deeper and with practical examples

創建者 Piyush J

2020年5月23日

Great Course and the best thing is it's short and sweet.

創建者 Dominik B

2020年3月17日

Nice overview. High focus on B2C and beginner level!

創建者 Assoh F G

2021年4月7日

j'ai appris comment les affaires marches

創建者 Jidhun M

2016年9月21日

The course is going good

創建者 Francesca B

2020年4月2日

maybe a bit too long

創建者 Michele S

2019年4月30日

Very good course.

創建者 Chandra P

2020年7月9日

very insightfull

創建者 Gabriel G

2016年2月10日

Good course

創建者 VEGESNA S C V

2018年9月23日

GREAT!