課程信息
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第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為6 小時

建議:3 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish), 巴西葡萄牙語, 中文(簡體)

您將獲得的技能

Global MarketingMarketingBrand ManagementMarketing Strategy

第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:3 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish), 巴西葡萄牙語, 中文(簡體)

學習Course的學生是

  • Marketers
  • Account Managers
  • Founders
  • Medical Doctors
  • Consultants

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

What is Marketing?

6 個視頻 (總計 51 分鐘), 5 個閱讀材料, 1 個測驗
6 個視頻
1.1 Introduction to Course1分鐘
1.2 What is Marketing?10分鐘
1.3 What is Marketing Execution?6分鐘
1.4 Cross Cultural Analysis Platforms15分鐘
1.5 LG Interview (Jeongseok Lee)13分鐘
5 個閱讀材料
Syllabus10分鐘
References10分鐘
Let's Connect on Social Media10分鐘
Slides10分鐘
Recommended Reading on Noon Nopi10分鐘
1 個練習
Lesson 1 Quiz10分鐘
2
完成時間為 2 小時

What is Marketing Strategy?

6 個視頻 (總計 60 分鐘), 3 個閱讀材料, 1 個測驗
6 個視頻
2.2 VSA12分鐘
2.3 Transing11分鐘
2.4 Cross Industry Innovation12分鐘
2.5 LG Interview (Siwan Ryu)9分鐘
2.6 Luxury Marketing Interview H. Lee1分鐘
3 個閱讀材料
References10分鐘
Slides10分鐘
Recommended Reading on Marketing Strategy10分鐘
1 個練習
Lesson 2 Quiz10分鐘
3
完成時間為 4 小時

What is Branding?

6 個視頻 (總計 52 分鐘), 3 個閱讀材料, 3 個測驗
6 個視頻
3.2 International Branding Strategy12分鐘
3.3 Cross Industry Branding10分鐘
3.4 ASIANA COBRA part111分鐘
3.5 ASIANA COBRA part28分鐘
Instructor's Thank You12
3 個閱讀材料
References10分鐘
Slides10分鐘
How to Record and Post Your Video10分鐘
2 個練習
Lesson 3 Quiz10分鐘
Final Quiz40分鐘
4.7
71 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

38%

通過此課程獲得實實在在的工作福利

33%

加薪或升職

來自Intro to International Marketing的熱門評論

創建者 ACSep 13th 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

創建者 PTMar 31st 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

講師

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

關於 延世大学

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

關於 国际营销与跨行业发展 專項課程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

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