This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

課程信息
您將獲得的技能
- Data Analysis
- Analytics
- Business Analytics
- Health Care
提供方

伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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授課大綱 - 您將從這門課程中學到什麼
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
審閱
- 5 stars73.66%
- 4 stars18.72%
- 3 stars4.73%
- 2 stars1.64%
- 1 star1.23%
來自INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA 的熱門評論
This course is ok for those who are looking fora good understanding of the concept of data visualization. However, there is no hands-on training on any of the data visualization tools.
I loved the course it was great, although in the last honor track assignment I think it should be revised as it doesn't have anything to do with what was seen throughout the course
Amazing course - my only issue is that I think it was previously part of a 6 series specialization and I can't locate the other courses.
I have learnt the different applications to use in communicating with data and comparison of data
常見問題
我什么时候能够访问课程视频和作业?
我订阅此专项课程后会得到什么?
有助学金吗?
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